Consumers Just as Likely to Purchase Headache Medicines After Findings on "Rebound" Headaches
Consumers less likely to take headache medicines after learning of findings
Flemington, NJ, May 7, 2010 – Results of a new national media study among 306 Americans revealed that the majority (62%) indicated that they were just as likely to buy over-the-counter headache medicines after viewing a video discussing recent findings that headache medicines can cause “rebound” headaches.
The study was conducted from May 6 to7 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a video highlighting recent study findings which suggest that withdrawal symptoms such as “rebound” headaches can occur in people who take headache medicines too often. To view detailed results go to: www.mediacurves.com.
Among the viewers, 31% indicated that they were “less likely” or “much less likely” to buy over the counter medicines to treat headaches after viewing the video. Among the viewers who indicated that they were less likely to purchase headache medicine after viewing the video, 59% stated that they were less likely to purchase Tylenol. In addition, the likelihood of taking headache medicines when experiencing a headache, based on a 1-7 scale, decreased from an average score of 5.7 to a score of 4.9 after viewing the video.
Among the findings:
How has this video influenced your likelihood of buying over-the-counter medicine to treat headaches?
|
|
Total
|
|
I am much more likely to buy medicine for headaches
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3%
|
|
I am more likely to buy medicine for headaches
|
4%
|
|
I am just as likely to buy medicine for headaches
|
62%
|
|
I am less likely to buy medicine for headaches
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26%
|
|
I am much less likely to buy medicine for headaches
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5%
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Please select all the medicines that you are less likely to purchase after viewing the video. Please select all that apply.
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Total
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|
Tylenol
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59%
|
|
Excedrin
|
44%
|
|
Advil
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55%
|
|
Aleve
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41%
|
|
Allergy Medicines
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20%
|
|
Generic over-the-counter medicines
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29%
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|
Prescription Medications
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14%
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Please indicate the likelihood that you will take medicine if you experience a headache using a 7-point scale, where 1 represents “Not At All Likely” and 7 represents “Extremely Likely.”
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|
Before Video
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After Video
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Mean
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5.7
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4.9
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While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
RE: Headache Medicine Rebound
it was very good information to know. I didn't know headache is related to over use of medicine. Might try to follow the advice to reduce the usage of over the counter medicine.
RE: Headache Medicine Rebound
This information should be provided on the medication labels.
RE: Headache Medicine Rebound
im one of those people that have a high tolerance to pain so i rarely tke tylenol unless its for a serious injury and i also did nursing for 10 years so my reaction may be different then an average person
by Garvin (Anonymous User)
on Saturday, February 25, 2012 @ 6:41:29 AM (
#7370)
Wonder if he rllaey planned on doing all of that before you laid into him. Probably, lol. Oh well at least you had your say ;)
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RE: Headache Medicine Rebound
What I've learned about headaches with this survey has made me look at how I take medication for them. Thanks
RE: Headache Medicine Rebound
Interesting and I think it's completely true. I personally have not taken a single over thecounter medication in over 30years and I'm doing fine!
RE: Headache Medicine Rebound
I don't get a lot of headache but do take IB prophin for pain alot I feel I should cut down.
RE: Headache Medicine Rebound
This was so interesting to me in that I have been getting more and more headaches lately and keep taking over the counter meds and now I'm going to try to not take anything for several days and see if they lessen! Thanks!
RE: Headache Medicine Rebound
This segment reinforces my uneasiness about taking pills. All drugs have side effects and sometimes we get so used to quickly treating symptoms we forget that. In the future, I will try more natural remedies.
RE: Headache Medicine Rebound
I have had these headaches before.
RE: Headache Medicine Rebound
I am just going to stick with my perscription medication for a headache only
RE: Headache Medicine Rebound
I have never heard about rebound headaches before.
by Talha (Anonymous User)
on Tuesday, September 4, 2012 @ 7:12:25 AM (
#7965)
Hi Areana-I came across your blog from a Pintrest link, and dicdeed we would be friends right away! I don't have any children, and I am way' older than you, but I did want to share some thoughts in case a long view from the future can be of help. I am sort of the opposite of you I am SUCH a dork, but I managed to marry a very cool guy.You might know someone like the kind of girl I was– awkward, and quiet. I love to read and although I am rather bright, I tend to underachieve. When I met my husband I was 23 and he was my boss' boss. So handsome – a former ski racer, had traveled the world and all his ex girlfriends were top management at Nordstrom's (read: Smart AND Beautiful). I still don't have a clue how I ever caught his attention.So even now, over 25 years later I still wake up every day grateful to have him by my side. I am still a total dork, and he is still super cool (he runs a motorcycle race team, and holds several motorcycle world speed records).Even now I manage to be on the wrong side of just about everything, and after all these years I still have to force myself to keep silent and listen to him, having learned that regardless of what I think and feel, he is totally right 99.9% of the time. I know that I annoy him some days, and like all marriages there have been times of thick and times of thin. But here is what I want to say to you – your dorky husband is the way he was made – he will never change, and you probably won't either – the best of times comes from knowing that you love him for who he is – ALL of him, and with that acceptance comes peace. It sounds like you have so much going on in your world right now, and he is having to just watch – it is a hard thing to do, especially when you love so much. I don't know if my rather unformed thoughts are helping at all, but I just felt like I could chime in from the other side to say the grateful feeling is a gift, it is mutual, and it is the best of life. ~B
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RE: Headache Medicine Rebound
I have headaches, so one thing i know is headaches. They are NO joke. so whatever medicine there is on the market that is capable of getting rid of the headaches i am willing to purchase. no matter the cost !
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