Favorability for Tiger Woods Increases Among Press Conference Viewers
Over one-third of press conference viewers have a more positive perception of Tiger Woods
Flemington, NJ, April 5, 2010 – Results from a national media study among 1,200 Americans revealed that the average ratings of favorability towards Tiger Woods increased from a score of 3.7 to a score of 3.9, on a scale of 1 to 7, after viewing video clips from Woods’ press conference this afternoon.
The study was conducted today by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of video clips from a press conference given by Tiger Woods at the Masters golf tournament. To view detailed results go to: www.mediacurves.com.
After watching the video, over one-third (31%) of viewers indicated that they had a more positive perception of Tiger Woods. Woods’ average believability ratings increased from a 3.6 before the video to a 4.0 after the video and his average sincerity ratings also increased from 3.7 before the video to 4.1 after the video. In addition, the majority of viewers (63%) felt that the apologies Woods has given have been sufficient.
Among the findings:
Please indicate how favorable you are of the Tiger Woods using a scale of 1-7 where 1 represents, “Not at all favorable” and 7 represents, “Extremely favorable.”
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Before Video
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After Video
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Mean
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3.7
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3.9
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Please rate Tiger Woods on the following attributes
where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute”
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Before Video
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After Video
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Likeability
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4.1
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4.1
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Believability
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3.6
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4.0
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Sincerity
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3.7
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4.1
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Has this press conference changed your perception of Tiger Woods?
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Total
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Yes, I have a more negative perception of Tiger Woods
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15%
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Yes, I have a more positive perception of Tiger Woods
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31%
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No, my perception of Tiger Woods has not changed
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54%
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Do you think the apology that Tiger Woods gave was sufficient?
While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
I hate the idea that maybe his misbehavier may have spiked ticket sales for golf!
I think what Tiger did was in his personal life and should not be a source of public scrutiny.
i wish that we as pepole were not so worried about other pepoles lives we need to take care of our own lives
I am sure many people will accept Tiger's words, but I feel that they lack true sincerity. He has not changed my opinion that he is more sorry that he got caught than he is sorry for his actions.
I think he was very sincere and straight forward
HE IS JUST A PIECE OF TRASH REALLY TIGER GIVE IT UP
I will not buy any more things sponsored by Tiger Woods, because he initiated a program geared directly to the school aged called "Start Something". Although he is human and has gone into rehab, I believe we need role models that truly are of deep integrity that stand true to what they promote to the young on a continual bases, and not just seek to appease their sponsors, which golphers already earn an exhorbant amount of cash prizes along with their endorsement deals. I have tired of the celebrity status fanfare when many are barely scraping buy to feed their families, taking care of their young and aged in this country. Tiger has already earned enough money to last him and his entire family a decent life the rest of their lives, without my contribution of buying endorsed products.
I'm tired of hearing Tiger Woods "orchestrating" these press conferences!! He needs to move on trying to mend his marriage and familylife.
his personal life has no bearing on his status as one of if not the best golfers in history, i dont care what he did or does off the course
He's a cheating scum. He didn't have enough respect for his wife and children to sit out one tournament? Yep, that rehab worked wonders for his sleazy priorities.
hard questions and answerered somewhat humbly.
It is practically imposible to feel any sympathy for this man. I do not think he will make the cut at the Masters.
by Amal (Anonymous User)
on Tuesday, March 12, 2013 @ 7:42:19 AM (
#8425)
There's something so canaivttipg and alluring about the silver pylons and their juxtaposition to the natural lanscape. I find your look and overall shooting conceptual and structured. Elements I admire and feel so close to!
Tiger needs to continue to apoligize to his wife.
Although I don't really like all the media attention this "Tiger" issue has had over several months, I am however glad to provide my take on the whole scenario. I think what his family is going through is their business. The fact that his actions have impacted him financially and professionally is an outcome he could have only expected. Personally, I really don't want to hear any more of the juicy details all over the media. I would like for Tiger to get on with his life and realize the whole thing is going to leave a nasty scar on his life. How that scar heals and how much of it every one will see is up to him. I think everyone should just leave these folks alone and let them get on with living. He should continue his break from endorsements aiside from his own personal projects and give the public time to accept him as their champion in golf again.
LET THIS ALL BE OVER PLEASE
by Demvax (Anonymous User)
on Tuesday, March 12, 2013 @ 5:39:01 AM (
#8423)
How is the try catch (err) applied if you have tcinkarg for multiple accounts. I have more than one pageTracker called firstTracker, secondTracker etc, so does this need applying to each tracker or just once around all the trackers?Cheers
by drtscci (Anonymous User)
on Wednesday, March 13, 2013 @ 10:05:50 AM (
#8431)
I think Tiger Wood has learn his lesson and will be moving forward in his life. It is just sad that we have to hear about the stars or sports people has bad things they are doing in their lives.
tiger woods needs to do alot more than just say he is sorry to his fans and sponsors he needs to show them how sincere he really is
Tiger Woods is being painted as a role model---very bad for any young man to emulate him, or for that matter, most sports figures as a moral or ethical compass.
I will always love Tiger Woods, he is the only reason I watch Golf Tournaments!!!
I found it hard. I do believe he was mostly sincere but will it happen again? Probably.
I think it is time to put Tiger's problems to rest and let him and his family work things out.
I though his apology was sincere enough to consider.
Tiger had to take of himself after loosing his father, he was having a very hard time trying to move on with his life. He took advantage of his lifestyle and did things he knew were wrong and decided to take care of them by getting help. He was really close to his father and misses him deeply. I feel he is doing his best to do things right from now on for his family and mostly his wife and children, also his mother.
He has hurt to many pople with his lie's
Tiger appeared to be well coached, and money prompted the news conference.
Thank you.
I believe after this incident, tiger will be stronger
Really solid interview...perhaps more believable than anything he has ever said. There was not thinking about 'what' to say...just answered as honestly as he could.
This guy has no personality. I couldn't feel sincerity or believibility.
I think he has received more publicity on this and it has made him more popular
Tiger Woods doesn't need to apologize to us for his infidelity. That is personal. But he was disrespectful of the game for a long time, spoiled, wouldn't do interviews when he lost, and threw his clubs and swore when he missed shots. He should apologize to the fans and sponsors for acting like a spoiled brat playing the game that made him a multi millionaire.
WHO ARE WE TO JUDGE TIGER WOODS
I was going to say when I look upon Tiger Woods now I just think what a stinking wench
by Nicole Chamberlain (Anonymous User)
on Monday, April 5, 2010 @ 9:59:58 PM (
#5469)
Tiger does not owe us an apology he owes that to his wife and children. I just want to see him play golf. He has done a lot of good for kids with his money and who are we to judge him or anyone else. Look at the many men that have done the same. As for the women he was involved with, they are as much to blame for seeking out his celebrity. He needs to answer to God for his actions not us.
by LDAV46 (Anonymous User)
on Tuesday, April 6, 2010 @ 9:04:53 AM (
#5470)
I am sick of hearing about Tiger's sex life. Though repugnant to me personally- he and his family will suffer the consequences of his actions. The media is disengenuous and sound silly when prying as to what his rehab was for. DUH!. It does sadden me because it demeans the sport of golf itself but that is mostly because the press wont let sleeping dogs lie. Lets comment on the golf games not the bedroom games. Let him pay the piper on his own.
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