|
 Send This Thread to a Friend |
Flemington, NJ, March 26, 2010 – A new media study among 286 viewers of a video clip featuring the signing of the health care reform plan revealed that the majority (61%) reported that Vice President Joe Biden should publically apologize for using profanity after introducing President Obama.
The study was conducted during March 25-26 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip in which Joe Biden curses after introducing President Obama during a signing ceremony for the new health care reform plan. To view detailed results go to: www.mediacurves.com.
The majority of viewers (79%) indicated that Biden’s use of profanity when speaking to President Obama was inappropriate. In addition, slightly more than half of the viewers (51%) reported that Biden’s use of profanity will negatively affect perceptions of the United States government.
Among the findings:
Do you think that Vice President Joe Biden should publically apologize for using profanity during this event?
|
|
Total |
|
Yes |
61% |
|
No |
39% |
Do you think it was appropriate for Joe Biden to use profanity when speaking to President Obama?
|
|
Total |
|
Yes |
21% |
|
No |
79% |
Do you think Vice President Joe Biden’s use of profanity will influence people’s views of the United States government?
|
|
Total |
|
Yes, it will positively affect views of the United States government |
5% |
|
Yes, it will negatively affect views of the United States government |
51% |
|
No, it will not affect views of the United States government |
44% |
While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
|
|
Rate this message Flag as inappropriate |
