Tiger out of the Woods with Majority of Viewers Reporting Apology was Sincere
Viewer's split as to whether apology changed their perception of Woods
Flemington, NJ, February 19, 2010 – Results from a national media study among 1,090 Americans revealed that the majority of viewers (60%) indicated that Tiger Woods’ apology was sincere after viewing a video clip from his press conference earlier today.
The study was conducted today by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of statements by Tiger Woods during a press conference this morning in response to his extra-marital affairs. To view detailed results go to: www.mediacurves.com.
Viewers were split on whether Woods’ statements changed their perception of him, with 52% reporting that their perception of him had not changed; 31% indicating that their perception had changed in a positive way; and 17% indicating that their perception of him had changed in a negative way. In addition, the majority of viewers (64%) reported that Tiger Woods’ apology was sufficient.
“Our automated response curves revealed that male and female viewers’ sincerity levels were fairly consistent,” commented Glenn Kessler, president and CEO, HCD Research. “The one exception occurred when Mr. Woods made comments denying the presence of any domestic violence, during which men perceived him to be less sincere than women in regard to those statements.”
Among the findings:
Do you think that Tiger Woods’ apology was sincere?
Has this press conference changed your perception of Tiger Woods?
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Total
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Yes, I have a more negative perception of Tiger Woods
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17%
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Yes, I have a more positive perception of Tiger Woods
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31%
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No, my perception of Tiger Woods has not changed
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52%
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Do you think the apology that Tiger Woods gave was sufficient?
While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
I thought his speech was very sincere and believable.
Tiger Woods is the greatest golfer in the history of golf. All that fame and fortune affects people iin difference ways and can really mess people up. None of us know what it would be like to make $100 milliion a year in endorsements and not be able to go out in public unless we are actually going through it. I think Tiger will be on the straight and noarrow from now on.
His antics should never have been made public but since they have he can return to his career and I will follow but it will take 10 - 20 years to gain respect back for his integrity. It would take minimally this long for anyone to gain back respect in my opinion. Less from his family and maybe never from his wife
the speech was carefully scripted if he had spoken from the heart it would have been better
Only time will heal the preceptions, or like most things a bigger scandal will appear and wash this from people's minds.
I didn't hear him apologize to the women he had affairs with, and that upsets me. Sure, they did something wrong too, but that doesn't mean they don't deserve an apology, because he led some of them to think they weren't going to get hurt by their actions.
I had a negative outlook on Tiger prior to this which impacted how I recieved his message today, I didn't care what he had to say I would have maintain my perception of him
Have to wait and see if Tiger really has changed his life.
I think Tiger was sincere but it will take time for the trust. HE has to prove himself now.
I think his public apology was a step for his wife to start healing their marriage.
TIGER WOODS IS A VICTIM OF BEING A CELEBRITY FROM A VERY YOUNG AGE. HE IS HUMAN, AS ALL WE ARE AND HIS PERSONAL LIFE AND MISTAKES DO NOT HINDER HIS ABILITY TO BE ONE OF THE BEST GOLFERS/ATHLETES INT HE WORLD. THIS IS WHAT HE IS FAMOUS FOR, NOT HIS PERSONAL LIFE.
This is a step for Tiger, i give him and E for Effort!
It's difficult to say whether this apology was true when so much of his life depends on his image. If he cheats (or is caught cheating) in the future, Tiger will go down as the biggest loser to ever hit the Big Time.
I can't believe that people care so much that Woods had affairs. It's between him & his wife.
Tiger Woods is not forgivable.
I think Tiger Woods apology was convenient. He really needs to get over himself.
I have tried to put myself in Tiger's shoes and see if I might have apologized using this format. I believe he tried to apologize but truly does not realize the damage he has done
I feel bad for his wife - this was multiple woman he cheated with.
Tigers actions will speak more than his words.
I have never trusted that man.
Felt sorry for Woods & his wife to be hounded by media about a private marital matter. He was wise to point out that the only apology he can really give Elin is with his actions. Hopefully they will be able to work through it. After all she was the one he betrayed, not the public. This was a matter to be resolved between the two of them, not the by the prying judging eyes of the public. He's a golfer, a great one, but still just a golfer.
I found the comments made by Tiger Woods to be extremely sincere and heartfelt. He appeared to be a broken man and ready to turn his life arond. I look forward to him coming back to the game of golf and making it as interesting as he made it in the past . Becasue, truly without him it has not be as interesting.
I agree with Tiger that the problem is between he and and his wife and family and no one else. He is human like everyone else, he made a mistake he is dealing with it. Just because he is in the public eye, we are not intitled to knowing everything about him. Everyone has a right to their privacy.
Mr. Woods is only human and can make mistakes. It's really none of my business what he does in his private life. It is only if he is hypocritical and preaches one way of living and practices the opposite way that would/should concern me. Good luck to him and his family and I hope they can work their way through this chapter in their lives.
To me this is a very private issue between him and his wife and I really dont think he had to go on TV in front of the world to apologize for his actions in his marriage.
so...which one of us has not screwed up in the past...we are all guilty...
In a staged apoligee, a read statement doesn't come from the heart. His actions over time will tell a lot about tiger syncerity
i do not feel he had a need to apologize
if he hadn't kept looking down to read a script, i would have believed him more, but even his tone was unsincere in places, so it was hard to belive him.
I think Tigers apology is sufficient.
Everybody makes mistakes. Who hasn't been cheated on, whether they realized it or not? It's ridiculous that he has to waste his time in "rehab."
His public apology wasn't necessary. This is a personal matter, not a public one and he only needs to explain himself to his family.
I hope that this apology and explanation is truly sincere. I would like to think that it is. He seems to have fallen without his father with him, and I hope he can get things back on track.
Tiger needs to just keep playing golf...and we need to leave him and his family alone. Nice of him to apologize...
Give a person all the earthly pleasures wanted and they'll do what he and many others have done...the story is as old as time. All is vanity... We shouldn't be too surprised or too critical...it could be any of us in the same place.
My heart goes out to his wife and children. He did wrong. I am happy he did admit it. However he was caught.
I think tiger woods is doing this all for money trying to get his sponsers back.he will not change but the survey was great sound and picture was real clear.
I think Tiger did what people wanted him to but reading a script isn't sincere
he cheated on his wife. end of story.
by Mike (Anonymous User)
on Sunday, February 3, 2013 @ 7:22:12 AM (
#8389)
What makes you so unique is how you group so many derfifent colors and styles and bring it all together in a glorious package. Really that is a talent.Tobi
I don't think he had to apologize to any of us....it is none of our business....this is between him and his family.....I think it took a lot of courage to do what he did today.....my hat is off to him....GOOD JOB TIGER.....GRRRRRR....LOL
Tiger needs to apploogize to his wife. They need to work this out; the rest of the world does not need to know what is going on. This is a private matter between husband and wife.
I felt that was sincere and I wish Tiger the best!
by Akio (Anonymous User)
on Friday, February 1, 2013 @ 5:41:05 PM (
#8380)
i have already puepmd a ball out of a bunker lying under the leaves of a tree(wintertime) that i could not move. it was a blind shot that puepmd into the hole 20meters away.some luck of course ..every one has a lucky shot in life otherwise golf would be boring
by xmahvzpm (Anonymous User)
on Saturday, February 2, 2013 @ 6:18:45 AM (
#8381)
by vcvakwe (Anonymous User)
on Sunday, February 3, 2013 @ 11:21:06 PM (
#8391)
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#8392)
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Men have cheated since the beginning of time. It should always be a private matter and not played out in front of the media and world. It's time we leave him and his family alone to heal.
While I believe the man meant that he was sorry, its the actions from this day foreward that will determine how sincere he was about being sorry. Some parts of his apology were just not believable.
His narrative felt to robotic. I know he must have been uncomfortable, but I would have liked to see some real human emotion as he touched upon such instances of hurt and regret. I do not belive we have the right to judge and I want to believe that he is sincere. It just did not come across well in the presentation.
if you feel something in your heart, you shouldnt have to read it from a piece of paper. even when he stumbled over words, he had to back up and say as it was written. insincere damage control
Words are not enough, I need to see actions actions that show a change in behavior before I can feel more favorable towards Tiger Woods again. I'm sure his wife must feel the same. Words are easy-he has lied before. Show nme and the rest of the world that you have changed and deserve a second chance.
He sure messed up and I think he is sorry for that.
I think that the fact that the media is giving so much attention to this never ending story is a testament to how messed up our society is. Nobody, and I mean nobody, no matter how rich, talented or famous, should be made out to be a god to worship.
I think Tiger did a wonderful job. And I would like to add. He who is with out sin cast the first stone.
I believe he is more of a man today than ever before. To go on national tv and admit that you are wrong and to applogize to everyone is a giant step in the right direction. The only person that Tiger Woods blamed was himself. As it should be. I believe he will come out of all of this as a better, stronger man. I admire him for doing so.
I think he was sincere, I have doubts about what he will do in the future.
great job by the script writter, very poor delivery by Tiger.
I think T Woods stepped up to the plate admited his mistakes and the key words was "I hope (someday )people all over the world can forgive him" We all mistakes and it took a good guy like T Woods to admit his faults. I hope him and his family well we alll make mistakes and has lessons to learn thanks for having me and have a good day.
I hope that people and the press respect Tiger's family and leave them out of the sordid coverage and scrutiny because of Tiger's infidelity.
Believe Tiger is sorry and I will give him a chance to show he can be the man we once thought he was.
I really don't think he 'owed'' us an apology. He's done no different than a lot of other people have and will do.
now. this is for the whole world to read, including tiger woods. 1st that was really 1heck of a confession. and i know he was sincerere. 2nd, he doesnt owe any of us an explanation for what he has done in the past or future, except his wife. and 3rd. i say this to all you gossiping trouble making peices of crap out there that are always looking for a reason to talk. if any of yous are free of any skeletons in your closet, than by all means be the first 1 to cast the stone, and im grauenteeing every last one of yous would walk away.
I think the media made things worse for him. He has made mistakes,everyone does, even our President Clinton didn't get ambushed liked Tiger. I think people need to back off him, and let him rebuild his relationship with his wife ,and mind their business.
This is the first public apology that I believed. I have never much liked Tiger Woods. He always seemed shallow and self-centered. I have to admit his attitude and his ability to state what he did wrong and to say he was sorry, hit the right cord with me. I'm still not sure I entirely like him, but I'm closer than I was yesterday and for the past few years. Time will tell, if he has really learned a lesson.
I think now that the media should back off and give him some space too act on what tiger said
i can not think of anything less news worthy than this...the best thing that could have/should have happen, was that no one showed up for the news conference...
Never apologize. Your reaa friends and family don't need it; your enemies won't believe it anyway.
we should not judge him harshly its not like hes the only one who makes mistakes like this were not holy er than him we all did something stupid. so forgive and be forgiven thats what god said..so don't be a hopocrate...
by Caryol Ault (Anonymous User)
on Saturday, March 6, 2010 @ 9:46:56 AM (
#5247)
I think it is outragious the way people have treated Tiger. He is a male, and that is what males do (or would like to do). I was married to one who had a sexual appetite for different women. What does the public want from Tiger - Blood. He apologized, and if his wife is willing to take him back, that should be enough for every one.
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