Americans Rate Tiger Woods' Scandal as Most Memorable Celebrity Gaffe of 2009
Kanye West and Chris Brown gaffes also rated as memorable this year
Flemington, NJ, December 21, 2009 – A new media study among 1,003 Americans revealed that the most memorable celebrity gaffe of 2009 was the Tiger Woods scandal, which received 38% of the votes.
The study was conducted by HCD Research using its MediaCurves.com® website during December 18-21, to obtain Americans’ perceptions of the top 10 celebrity gaffes of the year. To view detailed results go to: www.mediacurves.com.
Among the other most memorable celebrity gaffes were Kanye West’s interruption at the Video Music Awards, which received 15% of the votes, and Chris Brown’s assault of Rihanna, which received 11% of the votes. The release of former Miss California, Carrie Prejean’s sex tapes was rated as the least memorable, receiving 1% of the votes for the most memorable celebrity gaffe this year.
Among the findings:
Please select from the list below the celebrity moment of this past year that you think was most memorable:
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Total
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Tiger Woods alleged affairs revealed after car accident
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38%
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Kanye West interrupts Taylor Swift's acceptance speech at the Video Music Awards
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15%
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Chris Brown exposed for assaulting his ex girlfriend, Rihanna
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11%
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Balloon boy, Falcon Heene, admits balloon flight was a hoax for press coverage
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8%
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Scientists involved in "Climategate" emails exposed for hiding data that did not support global warming
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8%
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Jon and Kate Gosselin announce their divorce on their show
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8%
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David Letterman admits to being the victim of an extortion attempt involving his affairs with female staffers
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5%
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South Carolina Governor, Mark Sanford admits to having an extramarital affair
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3%
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Adam Lambert displays sexually suggestive choreography and kisses a man at American Music Awards
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2%
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Former Miss California model, Carrie Prejean’s sex tapes revealed
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1%
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Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
RE: Celebrity Gaffes 2009
all of them are memorable really
Jon and Kate lasted most of the year
RE: Celebrity Gaffes 2009
i cant believe all the coverage on tv about the tiger woods story. i think he will get divorced and lose more sponsors
RE: Celebrity Gaffes 2009
RE: Celebrity Gaffes 2009
RE: Celebrity Gaffes 2009
I think a lot of people will say Tiger Woods simply because it was one of the most recent events.
RE: Celebrity Gaffes 2009
Which is noit to say it was the most important in a historical way..
RE: Celebrity Gaffes 2009
How could you possibly top TIGER?
RE: Celebrity Gaffes 2009
Tiger Woods we think that were a great profesional in his life, but was another thing, and now is seriously going to down in his career.
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RE: Celebrity Gaffes 2009
Kanye was everywhere. Facebook, SNL, etc.
RE: Celebrity Gaffes 2009
RE: Celebrity Gaffes 2009
That was quick. Tiger I believe is the highest profile person and everyone thought he was so good so it was unexpected
RE: Celebrity Gaffes 2009
They were all very memorable -
RE: Celebrity Gaffes 2009
I didn't think any one of those things was particularly "memorable." I couldn't care less about all of them!
RE: Celebrity Gaffes 2009
I really hope that Tiger gets his act together before he starts a new relationship.
RE: Celebrity Gaffes 2009
Actually I don't think any of the events in the questionare were memorable. More important things are going on in the world than the follies of idiots.
RE: Celebrity Gaffes 2009
Honestly some on the list never even registered with me, like Miss California.
RE: Celebrity Gaffes 2009
many of the events were memorible
RE: Celebrity Gaffes 2009
This year was unforgettable!
RE: Celebrity Gaffes 2009
Many were news worthy, but Tiger had a squeaky clean public record and then the scandal. Many more people were disappointed by his actions than the other scandals.
RE: Celebrity Gaffes 2009
i think another memorable moment that wasn't on there was the uproar about The Bachelor going back on his "final decision" and instead wanted the other woman that he didn't pick in the final 2. they had a show about that where he said it wasn't going so great with the girl and he really had his feelings with the other girl.
RE: Celebrity Gaffes 2009
Well, there was many memorable things that happened thru 2009,but Tiger not only shocked the usa ,he shocked alot of people around the world.
RE: Celebrity Gaffes 2009
I think celebrities are jack asses
RE: Celebrity Gaffes 2009
Those were pretty hard to choose from, but I never heard about the one about the senator in the first place, so I guess that one should definitely be the least memorable.
RE: Celebrity Gaffes 2009
Both John and Kate should be ashamed of themselves, they put their feelings before their children. Kate in her treatment of her husband before he cheated and John in his honoringtheir marriage vows.
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