Viewers Say U.S. Should Escalate Efforts to Prevent and Prepare for Climate Change
Belief in scientific evidence supporting global warming increases after viewing video
Flemington, NJ, December 9, 2009 – A new media study among 314 Americans revealed that the majority (72%) indicated that the United States should increase its efforts to prevent and prepare for climate change after viewing a news clip on the United Nations Climate Change Conference in Copenhagen.
The study was conducted by HCD Research using its MediaCurves.com® website on December 8-9 to obtain viewers’ perceptions of a news clip highlighting President Barack Obama’s involvement in the United Nations Climate Change Conference in Copenhagen. To view agreement curves and detailed results go to: www.mediacurves.com.
After viewing the video, support for the statement that there is scientific evidence that the average temperature on the earth has been rising over the past few decades rose from 60% to 68% among viewers. The percentage of viewers who thought that global warming requires immediate government action also rose from 54% to 60% after viewing the video. In addition, the majority of viewers (86%) reported that more restrictions should be placed on companies that create too much air pollution.
Among the findings:
Should the United States make more of an effort to prevent and prepare for climate change?
Is there scientific evidence that suggests that the average temperature on earth has been rising over the past few decades?
|
|
Before Video
|
After Video
|
|
Yes
|
60%
|
68%
|
|
No
|
17%
|
16%
|
|
Not Sure
|
23%
|
16%
|
Do you think global warming requires immediate government action?
|
|
Before Video
|
After Video
|
|
Yes
|
54%
|
60%
|
|
No
|
46%
|
40%
|
Should more restrictions be placed on companies that create too much air pollution?
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
finding ways to get off oil would be helpful to our problems
The emails show the scientists are acting politically not scientifically.
I think the United States needs to allow our companies to compete in a global economy. Other nations are polluting the earth far more than we are with our strict epa regulations. Don't strengthen or relax ours, just work on other countries compling to our regulations.
I support the President on the issue of global warming
i believe that there is evidence to show a bit of warming,but i also believe that we go through phases and i believe that the warming will change on its own and begin to get older again; i think it is overrated,however i do live doing my part just in case i'm wrong in my beliefs
I am not sure that climate is our number one priority but I certiainly don't think the Government can do anything without messing it up
I am SO angry about this issue. I normally wouldn't waste my time to complete a survey for this little $$. This is all a load of crap; our course there is "climate change." There always has been, our earth has been through numerous cycles, an ice age, a Medieval warming period, and like now, it was natural and not man made. These people just want to tax the rich (the US) to give to the poor (third world countries.) Thanks, I'd rather give my money away when I see fit, to whom I see fit. And this is just video is just anoth reason why I no longer watch CNN, the communist news network.
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I think the government and everyone for that matter should try to make changes because of global warming. It may help... But I also feel that it may be too late. Kinda like someone deciding to take good care of their teeth after they already have a mouth full of decaying teeth from neglect.
interesting survey global warming is a problem
It's more the production of meat that is causing some of our biggest problems on earth.
i think we all have to try harder to stop global wormming
I don't trust our current government ar all
We cannot play God in this issue. We have a repsonsiblity to use our resources wisely, but God will end this earth when He is ready - in His time. Nothing we can do will change that. Let's concentrate not abusing our resources and enjoying our time here. God will take care of the rest.
This was a very interesting survey and I'm glad it's being brought to the forefront about how important this issue is. There needs to be immediate action to hold companies accountable for their waste, pollution, etc. so we can at least slow down the effects of this global warming, before it's too late.
I beleive that most global warming is caused by big inustries and auto and very little naturally.What are the common people to do when we live in a country with ( you scratch my back and I will scratch yours) politics?
theres a climate change but its more like global cooling-whens the last time weve had a true summer? or true winter? its shifting not warming
i dont think its as dire as they say.
In the history of earth there have been cycles of ice ages and the climate heating up. Green house gases do not help, but basing decisions on false and doctored information to prove your point is not exactly what we need right now when the world economy needs to be addressed.
Very thoughtful and informative. Gives us much to think about.
This should not be "polled" or surveyed at all.
I agree there are changes in climate, but also think we have more immediate concerns that need to be addressed first!
Its a scary thing for the future of our children
Saying that scientists agree on global warming or climate change does not make it a fact. Data does not support that there is a cause and effect of what man does correlates to changes in the world's climate.
I believe right now all eyes are on the economy and health reform.
Climate change new rules and funding are put to the side because it is created over longer term. In the meantime, things will only become worse before they get their act together and will the government will have a much bigger challenge in our future.
global warming needs further study before we change the entire economy. HC reform needs further discussions before governments involvement and takeover. Economy and small business incentives should be foremost on the presidents agenda.
Puff piece for global warming(Now called climate change)
i feel the space exploration needs to be put on a back bunner and get more serious about reality issues that happen today
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