Viewers Agree with Connecticut AG: CVS Should be Sued for Selling Expired Products
Majority of viewers are less likely to purchase products from CVS
Flemington, NJ, December 3, 2009 – A new media study among 284 Americans revealed that the majority (80%) reported that Connecticut’s attorney general should sue CVS after viewing a news clip about CVS selling expired products in Connecticut.
The study was conducted by HCD Research using its MediaCurves.com® website on December 2-3 to obtain viewers’ perceptions of a news clip about CVS selling expired products in Connecticut. To view interest curves and detailed results go to: www.mediacurves.com.
The majority of viewers (62%) stated that they would be less likely to purchase products from CVS after viewing the video. In addition, participants who indicated that they were less likely to purchase products at CVS reported that they would most likely shop at Walgreens.
Among the findings:
Do you think Connecticut’s attorney general should sue CVS for selling expired products?
Will you be more or less likely to purchase products from CVS?
|
|
Total
|
|
More likely to purchase products from CVS
|
2%
|
|
Less likely to purchase products from CVS
|
62%
|
|
No change
|
36%
|
Which of the follow US chain pharmacies will you be most likely to shop at instead of CVS? Please select one.
|
|
Total
|
|
Walgreens
|
42%
|
|
Rite Aid
|
13%
|
|
Wal-mart
|
22%
|
|
Brooks-Eckerd
|
0%
|
|
Duane Reade
|
1%
|
|
Medicine Shop
|
1%
|
|
Target
|
13%
|
|
Other
|
7%
|
|
None
|
2%
|
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
shocked to see this story, very negative
I will continue to shop at CVS, however I will be sure to check ALL expiration dates.
by Servet (Anonymous User)
on Friday, March 2, 2012 @ 11:54:33 PM (
#7426)
yes its perfectly ok, ahtlough there are better ways it could have been done, like a 301 redirect, its too late once the domain is expired
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Reinforced concept that expiration dates should be checked for all items of medical and food.
This was an interesting video to watch and I was unaware that items with such a long expiration date would be sold at regular price.
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I'm not aware of a CVS pharmacy where I live at, but if I am somewhere that does, I will think twice or check twice before shopping there.
We shop at our neighborhood pharmacy.
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This is a witch hunt...probably the CT mafia is trying to muscle their way in and the AG is trying to move up the chain....don't believe the story
I ALWAYS CHECK EXP. DATES ALWAYS EVERY WHERE
Even though the story is about CVS I have seen expired drugs at Walgreens also.
consumers need to take resposibility for checking expiration dates when it pertains to products which serve a higher purpose and that is not excusing cvs for their lazy practices, but we always preach to our children to double check and so should we
I think consumers also have a responsibility to check expiration dates on products they are purchasing.
I also use Stop & Shop pharmacy
But how many stores did this involve? Did I miss that?
never knew cvs sold expired products,what a shame.
WOW! they should hand CVS out to dry
thank u for informing the public about the hole cvs thing
I think this is very important, since a lot of these products after the expire date, could get your sick.
the only reasdon i do not think i would be against cvs is because that was one store out of how many. its just pretty sad you cant trust anyone anymore. i woiuld not go to that cvs.
That is terrible to sell expired products!!!
by Jayna (Anonymous User)
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CVS was in trouble a year ago for the same offense so, YES, they should be sued.
i would never have known that they would sell out of date products
Would have liked to clarify my answer on if they should be sued or not. I think there is too much suing going on in america.They should be fined and maybe put on probation where if it kept happening ,they would have to close.
Thanks for keeping me informed. I had no idea CVS was selling expired items...milk! of all things.
I did not know it either...Expired milk? The price of milk is almost $5.00 a gallon! how could they do that and get away with it?
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I do not think the attorney general should sue CVS unless someone was hurt from the expired products. There should be some sort of punishment and plan put in action to make sure this does not happen but why keep being sue happy. If he sues them it will just make prices go higher than they already are.
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