Viewers Say Economy is Improving after Seeing News of Dow Topping 10,000
68% of viewers have no plans to increase spending despite economic improvements
Flemington, NJ, October 19, 2009 – A new media study among 385 viewers of a news clip featuring the Dow Jones Industrial topping 10,000 revealed that more than half of viewers (57%) reported that the national economy is improving.
The study was conducted by HCD Research using its MediaCurves.com® website during October 19-20 to obtain viewers’ perceptions of a CNN news clip featuring the rise in the Dow Jones Industrial Average to over 10,000 for the first time this year.
Despite reports of the improved economic conditions, the majority of viewers (68%) who indicated that the economy was improving also stated that they do not plan to increase their spending. In addition, 42% of the viewers reported that they are currently searching for a job.
Among the findings:
The national economy is:
|
|
Total
|
|
Getting better
|
57%
|
|
Staying the same
|
30%
|
|
Getting worse
|
14%
|
Do you plan to increase your spending now that the economy is getting better?
Are you currently searching for a job?
|
|
Total
|
|
Yes, actively
|
23%
|
|
Yes, somewhat
|
19%
|
|
No
|
57%
|
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).
RE: State of the U.S. Economy 2009
RE: State of the U.S. Economy 2009
It was a good video because it gives off the perception that the economy has bounced back; however, it fails to mention the growing number of unemployment amongst other problems. But I do understand that it is also very important to show videos like this so people can see the good during this recession.
RE: State of the U.S. Economy 2009
I don't believe anything about our economy that I see on T.V.. The goverment lies about everything to the public, it hasn't worked for us in a long time. It's business as usual on capital hill.
RE: State of the U.S. Economy 2009
I hope this is the beginning of an upward trend!
RE: State of the U.S. Economy 2009
The clip referred just to the stock market and not the economy of the nation. To answer a question on the economy, after seeing the clip, will make your poll worthless.
RE: State of the U.S. Economy 2009
Perhaps unfortunately, Wall Street has next to nothing to do with the realities on Main Street America. A lot of web sites seem to thrive on "reality shecks" I think they/you ot to do a reality check on the economy comparing Wall Street with Main Street in small town America.
RE: State of the U.S. Economy 2009
GOOD TO HEAR GOOD NEWS
by Satchell (Anonymous User)
on Wednesday, September 28, 2011 @ 6:49:55 AM (
#6937)
I have exactly what info I want. Check, plasee. Wait, it's free? Awesome!
by xjcfvvhm (Anonymous User)
on Thursday, September 29, 2011 @ 12:42:59 PM (
#6943)
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by cjfmsubrvob (Anonymous User)
on Sunday, October 2, 2011 @ 12:24:33 PM (
#6966)
RE: State of the U.S. Economy 2009
good video clip....it is always nice to see the dow up.
RE: State of the U.S. Economy 2009
News content like what has just shown gives me a glimmer of hope that our economy is getting better as expected.
RE: State of the U.S. Economy 2009
hope the economy continues this way
RE: State of the U.S. Economy 2009
Our economy has a long way to go to get back to better times. The Banks have lead us down this road and are the only ones getting bailed out by the government. What about the American citizens? Where's their bail out? The governement keeps shoving money into the very institutions that created this mess. We Americans helped by falling for the banking schemes, myself included. And the FED....don't get me started.
Thank you for this opportunity.
RE: State of the U.S. Economy 2009
i dont do holidays anymore cant afford it and really dont believe in them
RE: State of the U.S. Economy 2009
YES ECONOMY SEEMS BETTER TODAY BUT WE HAVE A LONG WAY TO GO. OUR NATION IS STILL AT ODDSWITH RIGHT AND WRONG PAST ADMINASTRATIONS HAVE GOTTEN US TO WERE WE ARE ITS GOING TO TAK A WHILE TO GET OUT OF IT
by Doughboy (Anonymous User)
on Thursday, September 29, 2011 @ 12:15:30 PM (
#6941)
I like to party, not look arictles up online. You made it happen.
by Early (Anonymous User)
on Saturday, October 1, 2011 @ 2:41:24 AM (
#6963)
Whoever wrote this, you know how to make a good atircle.
RE: State of the U.S. Economy 2009
It was interesting for me to realize I need a quick news feed - I get it that the stock market went up and the longer they talked, the less I paid attention.
RE: State of the U.S. Economy 2009
economy is nto gettng better at all
RE: State of the U.S. Economy 2009
RE: State of the U.S. Economy 2009
RE: State of the U.S. Economy 2009
The economy has more indicators than just the Dow. Tech jobs and manufacturing which were the backbone of the economy have been lost to foreign providers over the last 10 years pretty severely and this will be the reason the downturn is continuing. I fear some markets have yet to crash or hit bottom due to this large shift in our workforce.
by Haiira (Anonymous User)
on Wednesday, December 5, 2012 @ 1:56:20 PM (
#8245)
As mentioned by Shine , this is not a good point. People surf on the irnetnet mainly for fun and information. The content you reading is depends on your purpose. A lot scientists go to scientific news sites and journal sites to get the latest progress, and reading papers online. However, this point is a good reminder for me to reading papers. While I reading paper, I always check the reference when it is mentioned. This is kind of hyperlink. Thanks!
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