Viewers Say T.G.I. Friday's New Facebook Promotion will Increase Brand Favorability
Majority will become fans of "Woody's" Facebook page to receive free burger
Flemington, NJ, September 23, 2009 – A new media study among 252 viewers of a recent T.G.I. Friday’s ad which promotes its new Facebook campaign revealed that the majority believe the promotion will increase favorability for the T.G.I. Friday’s brand.
The study was conducted by HCD Research using its MediaCurves.com® website during September 18-22, to obtain consumers’ perceptions of T.G.I. Friday’s Facebook campaign, along with a recent ad which promotes the new campaign. To view interest curves and detailed results go to: www.mediacurves.com.
After watching the ad, 71% of Facebook users indicated that they would become a “fan” of Friday’s Facebook spokesman, “Woody” to receive the promotional offer of a free Jack Daniel’s hamburger. An overwhelming majority of respondents (91%) reported that the new Facebook promotion will help the T.G.I. Friday’s brand.
Among the findings:
Do you think “Woody” and T.G.I. Fridays’ new Facebook campaign is a gimmick
or a good idea that will increase favorability for the brand?
|
|
Total
|
|
Gimmick
|
44%
|
|
Good idea
|
56%
|
Do you think this Facebook campaign will help or hurt the T.G.I. Friday’s brand?
|
|
Total
|
|
Definitely help
|
35%
|
|
Somewhat help
|
57%
|
|
Somewhat hurt
|
7%
|
|
Definitely hurt
|
2%
|
After viewing this advertisement and learning of this new Facebook campaign, will you now become a fan of “Woody’s” Facebook fan page to receive a free T.G.I. Friday’s Jack Daniels hamburger?
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).
RE: TGI Friday Facebook Promotion
It is a good idea and they should really follow through with the free burgers.
RE: TGI Friday Facebook Promotion
godd exercise. I enjoyed it. Best of luck to woody
RE: TGI Friday Facebook Promotion
great if it is free, not so great if it is conditonal
RE: TGI Friday Facebook Promotion
im sure it will gather an audience for tgif i just wasnt into it
RE: TGI Friday Facebook Promotion
was cool but no free burguer
RE: TGI Friday Facebook Promotion
RE: TGI Friday Facebook Promotion
You tell TGI Fridays that it should be against the law to sell Jack Daniel burgers. Or should I say to name them that. It implies to kids that Jack Daniels is ok and will produce the fruit of Jack Daniel drinkers thinking that it's ok.
RE: TGI Friday Facebook Promotion
make sure if yous will to publish if woody made his deadline!
RE: TGI Friday Facebook Promotion
It would have been a good idea but I don't like he guy at the door using the word Hell.
RE: TGI Friday Facebook Promotion
I have found that restaurants do not like coupons and when you use them you get poor service
RE: TGI Friday Facebook Promotion
I think this is a funny commercial! It made me laugh.
RE: TGI Friday Facebook Promotion
i thought it was a funny commercial
RE: TGI Friday Facebook Promotion
Great ad! I am going to add woody to my facebook page! Thanks!
RE: TGI Friday Facebook Promotion
I have heard of this going around and think I'm a fan already but will check it out.
RE: TGI Friday Facebook Promotion
At this point in time, I think that the fan thing on facebook for companies is not a good idea. I have always liked TGI Fridays and if I had one in my neighberhood I would probably go more often, but not to get a free burger and not because I was a facebook fan, but just because the restaurants have good food and I have never been disatisfied with the service.
RE: TGI Friday Facebook Promotion
I think that is a very good idea for TGI Fridays as long as they stay by their word
by Bardo (Anonymous User)
on Tuesday, October 30, 2012 @ 10:46:14 AM (
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RE: TGI Friday Facebook Promotion
I loved the commercial, and the idea of free food. I think it will be a great hit.
RE: TGI Friday Facebook Promotion
other companies have tried this and some locations do not honor the coupons after you arrive.
RE: TGI Friday Facebook Promotion
I think the concept is a good idea. However, the advertisement for it was extremely unimpressive. What is the target population?
RE: TGI Friday Facebook Promotion
great idea for younger people
RE: TGI Friday Facebook Promotion
Just to clarify -- I'd become a fan if they offered something other than a burger voucher. I don't eat beef. ;)
RE: TGI Friday Facebook Promotion
I loved the curmudgeon who answered the door. He might be a better spokesman than Woody.
RE: TGI Friday Facebook Promotion
I hope they are prepared for the reaction IF they become overwhelmed.
RE: TGI Friday Facebook Promotion
The ad wasn't that interesting.
RE: TGI Friday Facebook Promotion
RE: TGI Friday Facebook Promotion
thank you for the free burger
RE: TGI Friday Facebook Promotion
I like the idea of social networking to improve product use.
RE: TGI Friday Facebook Promotion
I think it is great marketing on there part.
RE: TGI Friday Facebook Promotion
RE: TGI Friday Facebook Promotion
I think the offer of a burger was not a good one because I am not a meat eater so it was not worthwhile, but if they had offered an equal value offer I might have said "yes" to the offer of becoming a facebook fan.
RE: TGI Friday Facebook Promotion
hope woody kn ocks on my door
RE: TGI Friday Facebook Promotion
very interesting, i think i'm going to sign up with facebook and become a woody fan
RE: TGI Friday Facebook Promotion
Pretty unique advertising approach.
It should sit well with younger people who frequent facebook.
RE: TGI Friday Facebook Promotion
The advertisement has made me want to be Woody's fan!
RE: TGI Friday Facebook Promotion
Good idea on the video and facebook cupon deal.
RE: TGI Friday Facebook Promotion
That commercial is hilarious! Love the old guy! The survey was quick, fun and entertaining.
RE: TGI Friday Facebook Promotion
very interesting, I can taste the burger
RE: TGI Friday Facebook Promotion
I dont think it was necessary to use a curse word.
RE: TGI Friday Facebook Promotion
I thought it was interesting, can't wait to see if he reaches his goal
RE: TGI Friday Facebook Promotion
That was a boring commercial.
RE: TGI Friday Facebook Promotion
Thanks for all the great comments! TGI Fridays certainly had an interesting strategy for their facebook campaign.
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