Viewers Say AT&T's YouTube Video Addressing iPhone Issues Helped Phone Carrier
While most viewers reported video was effective, brand favorability remained unchanged
Flemington, NJ, September 16, 2009 – A new media study conducted among 601 mobile phone users revealed that the majority (92%) reported that a recent YouTube video posted by AT&T which addresses common issues with the iPhone helped the phone carrier.
The study was conducted by HCD Research using its MediaCurves.com® website on September 11, to obtain mobile phones users’ perceptions of a recent YouTube video posted by AT&T which addresses user complaints and common issues with the iPhone.
The majority of viewers reported that the YouTube video was effective (87%), and nearly all respondents (92%) indicated that the video was ‘extremely helped’ or ‘somewhat helped’ the wireless phone carrier. While most viewers reported that the video was beneficial for the AT&T brand, the results revealed that the video had no affect on favorability ratings for AT&T or the iPhone.
Among the findings:
“What is your perception of wireless phone carrier, AT&T?”
|
|
BEFORE Video
|
|
AFTER Video
|
|
|
Total
|
|
Total
|
|
Favorable
|
83%
|
|
89%
|
|
Unfavorable
|
17%
|
|
11%
|
“What is your perception of Apple’s iPhone (from either personal experience or what you’ve heard from friends/family, news, blogs, word-of-mouth, etc.)?”
|
|
BEFORE Video
|
|
AFTER Video
|
|
|
Total
|
|
Total
|
|
Favorable
|
88%
|
|
89%
|
|
Unfavorable
|
12%
|
|
11%
|
“Overall, do you think this video was effective?”
|
|
Total
|
|
Extremely effective
|
32%
|
|
Somewhat effective
|
55%
|
|
Not at all effective
|
13%
|
Do you think this video has helped or hurt the wireless phone carrier, AT&T?
|
|
Total
|
|
Definitely helped
|
38%
|
|
Somewhat helped
|
54%
|
|
Somewhat hurt
|
7%
|
|
Definitely hurt
|
2%
|
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).
RE: AT&T iPhone Network Update Video
Good spokeman, very believable.
RE: AT&T iPhone Network Update Video
very believable and hard working network and presentation
RE: AT&T iPhone Network Update Video
This video reminded me of AT&T's slow deployment of technology that the iPhone can use in other countries. Probably not a good idea.
RE: AT&T iPhone Network Update Video
The technology of cell phones and the internet can be complicated, confusing, and overwhelming, so whenever I can learn more in just a few moments, I gain insight and can be informed. Thanks!
RE: AT&T iPhone Network Update Video
too technological information
RE: AT&T iPhone Network Update Video
While the video WAS effective, past performance by ATT has been its downfall. We'll see how serious they are THIS time. Years ago, they sold my cell phone contract to another carrier. They once were my cable TV supplier until they sold out. Once again, we'll see home serious they are THIS time.
RE: AT&T iPhone Network Update Video
How does ATT finance $17 billion in expenditures this year? What is their total revenue to be able to afford such investment?!
RE: AT&T iPhone Network Update Video
Finally, things explained honestly and in an understandable way!
RE: AT&T iPhone Network Update Video
You should've explained what MMS is. I have no idea what he was talking about in that part of the video.
RE: AT&T iPhone Network Update Video
dress the guy up a little
RE: AT&T iPhone Network Update Video
i think its a great way to enhance service however they never stated the cost to the consumer
RE: AT&T iPhone Network Update Video
RE: AT&T iPhone Network Update Video
AT&T has a negative image which was not completely changed by the video.
RE: AT&T iPhone Network Update Video
RE: AT&T iPhone Network Update Video
shows At&t is thinking
by Loryn (Anonymous User)
on Friday, August 19, 2011 @ 6:21:39 PM (
#6833)
Short, sweet, to the point, FREE-exactly as inofrmation should be!
by Sticky (Anonymous User)
on Saturday, August 20, 2011 @ 12:22:13 PM (
#6846)
If information were scceor, this would be a goooooal!
RE: AT&T iPhone Network Update Video
Personally this video bored me to death.
RE: AT&T iPhone Network Update Video
good job, at&t
by Jenelle (Anonymous User)
on Friday, August 19, 2011 @ 7:35:28 AM (
#6826)
Yeah that's what I'm tlaking about baby--nice work!
by xzsaabw (Anonymous User)
on Saturday, August 20, 2011 @ 4:23:06 AM (
#6837)
by tbnwrwp (Anonymous User)
on Tuesday, August 23, 2011 @ 10:47:56 AM (
#6850)
vwYxgQ , [url=http://skpvfhbkgfdb.com/]skpvfhbkgfdb[/url], [link=http://ewckoarujevn.com/]ewckoarujevn[/link], http://woecgxdsocuq.com/
by lhglicnqid (Anonymous User)
on Thursday, August 25, 2011 @ 7:22:44 AM (
#6878)
RE: AT&T iPhone Network Update Video
RE: AT&T iPhone Network Update Video
RE: AT&T iPhone Network Update Video
very informative and makes me more favorable of at&t
RE: AT&T iPhone Network Update Video
It was a bit boring, without exciting graphics
RE: AT&T iPhone Network Update Video
This seemed really strange and I think the commentor was really bad-very ineffective
RE: AT&T iPhone Network Update Video
Great Info Video, Was not talked down to. Very Helpful and I will probably switch to an AT&T iPhone very soon. Sounds exciting. We already have AT&T Uverse and LOVE it!!!
by Mira (Anonymous User)
on Thursday, November 3, 2011 @ 9:14:20 AM (
#7029)
If you're looking to buy these articles make it way esaier.
by xgtpzsss (Anonymous User)
on Thursday, November 3, 2011 @ 12:25:47 PM (
#7031)
by xgtpzsss (Anonymous User)
on Thursday, November 3, 2011 @ 12:26:26 PM (
#7032)
by vsymun (Anonymous User)
on Friday, November 4, 2011 @ 9:20:26 AM (
#7047)
5tMZz2 , [url=http://chjoajcdrnrj.com/]chjoajcdrnrj[/url], [link=http://ludpfznlmjxa.com/]ludpfznlmjxa[/link], http://wvhgcictuwlk.com/
by gtqjjn (Anonymous User)
on Monday, November 7, 2011 @ 1:38:27 PM (
#7072)
awcZwf , [url=http://jctwblxxnnla.com/]jctwblxxnnla[/url], [link=http://ikhkhjxojeql.com/]ikhkhjxojeql[/link], http://ptblnnimrvhm.com/
RE: AT&T iPhone Network Update Video
I just do not think they can do it and that there will not be any change in what ATT is doing in this area
RE: AT&T iPhone Network Update Video
It was a good video but I never found out what MMS was, and that annoyed me somewhat and made me less interested in the commercial. Also, I have no idea was 3G is - it's some kind of network, but...I think maybe terms should be defined and that way people will like the product even more.
Overall, I enjoyed the survey. Thank you.
RE: AT&T iPhone Network Update Video
I would not switch at this time because coverage is currently spotty where I need it most. We love the I phone.
RE: AT&T iPhone Network Update Video
AT&T would draw more customers if they did not pass on the cost of updating to their customers. They have high prices, and not many minutes for the plans you get, so it appears they charge us customers for their upgrades. They should consider that part of doing business, not well let's have the customer eat the extra money we have to spend. Not a good idea if they want more customers.
RE: AT&T iPhone Network Update Video
AT&T should improve their customer service and their attitude as well as their network. I switched from AT&T to TMobil, and I do not think that I will switch back.
by Cassandra (Anonymous User)
on Thursday, September 29, 2011 @ 12:36:48 PM (
#6942)
I was sreiosuly at DefCon 5 until I saw this post.
by qpyrwz (Anonymous User)
on Friday, September 30, 2011 @ 7:43:45 AM (
#6953)
by plnsnngwwj (Anonymous User)
on Friday, September 30, 2011 @ 12:35:58 PM (
#6959)
Hit0Hy , [url=http://wfimhtynnlpt.com/]wfimhtynnlpt[/url], [link=http://mfmhoxecnkzb.com/]mfmhoxecnkzb[/link], http://ioaqvkxidkwt.com/
by iybqxlfxh (Anonymous User)
on Monday, October 3, 2011 @ 6:17:56 AM (
#6970)
by ugzdogmi (Anonymous User)
on Wednesday, October 5, 2011 @ 2:37:45 PM (
#6985)
UrSfSx , [url=http://qatxivdkqclw.com/]qatxivdkqclw[/url], [link=http://lissfhpyapsi.com/]lissfhpyapsi[/link], http://llkwibsdbdcy.com/
RE: AT&T iPhone Network Update Video
I'M NOT SURE THE SPOKESPERSON SHOWN IN THE VIDEO WAS THE BEST CHOICE
by Marlie (Anonymous User)
on Friday, July 8, 2011 @ 9:16:06 AM (
#6752)
That's way the bestset answer so far!
by bmbciftxwf (Anonymous User)
on Saturday, July 9, 2011 @ 4:20:24 AM (
#6759)
CohAdz wwzmhkpxeddw
by Cami (Anonymous User)
on Thursday, September 29, 2011 @ 12:55:21 PM (
#6944)
In awe of that asnewr! Really cool!
by ijjygstfr (Anonymous User)
on Friday, September 30, 2011 @ 7:40:00 AM (
#6952)
by jxwyglgolnn (Anonymous User)
on Friday, September 30, 2011 @ 12:29:49 PM (
#6958)
cvdSJT , [url=http://gkivcxpolypl.com/]gkivcxpolypl[/url], [link=http://psszuengqfmk.com/]psszuengqfmk[/link], http://thcvjeuaoyyk.com/
by vllugttwch (Anonymous User)
on Monday, October 3, 2011 @ 6:43:56 AM (
#6971)
by sfiqhdkgl (Anonymous User)
on Wednesday, October 5, 2011 @ 1:33:58 PM (
#6980)
2FwMLK , [url=http://ejnnaoeandcx.com/]ejnnaoeandcx[/url], [link=http://pzqzmkxjqofx.com/]pzqzmkxjqofx[/link], http://ngstuhvanzdi.com/
by Lillah (Anonymous User)
on Saturday, July 9, 2011 @ 10:39:20 AM (
#6769)
Learning a ton from these neat artilces.
by spivwug (Anonymous User)
on Sunday, July 10, 2011 @ 5:22:59 AM (
#6773)
Cyqa0w , [url=http://zvdjibwhjivf.com/]zvdjibwhjivf[/url], [link=http://pgcffpojvjys.com/]pgcffpojvjys[/link], http://xhgiqgxfuljh.com/
by gtwqtjokmt (Anonymous User)
on Sunday, July 10, 2011 @ 12:23:07 PM (
#6782)
by cibdjnsgta (Anonymous User)
on Monday, July 11, 2011 @ 12:47:03 PM (
#6791)
R3KbYP , [url=http://mxfeuyinpjzo.com/]mxfeuyinpjzo[/url], [link=http://fyzbenysydbh.com/]fyzbenysydbh[/link], http://keipjncwwaiq.com/
RE: AT&T iPhone Network Update Video
This helps explain a lot of things I didn't fully realize.
RE: AT&T iPhone Network Update Video
nothing comes to mind except that as usual, all compaines think everyone in the world uses smart phone and that no one still uses regualr phones and has no need for expanded services such as the overpriced network provided by AT and T
RE: AT&T iPhone Network Update Video
Cell Phone prices are always to high. Anything above $1 dollar a day for a full package is bilking the market simply for profit taking.
The average consumer spends 30 years paying for their homes and yet companies set their prices to payoff expenses in much less time than that giving them an unfair advantage in the free market. Until prices equalize where both consumer and provider share equally in the profits of production capacity I have no interest in supporting capitalism.
RE: AT&T iPhone Network Update Video
Take the boring guy out of the commercial, he is unbelievable and does not sound excited about things at all
by Jane (Anonymous User)
on Thursday, November 3, 2011 @ 11:47:19 PM (
#7037)
I wteand to spend a minute to thank you for this.
by Connie (Anonymous User)
on Thursday, December 15, 2011 @ 2:11:18 AM (
#7132)
Superbly illumniating data here, thanks!
by wzckmukfib (Anonymous User)
on Thursday, December 15, 2011 @ 11:55:51 AM (
#7144)
by sjpomws (Anonymous User)
on Friday, December 16, 2011 @ 4:56:18 AM (
#7152)
QAxE1k , [url=http://tbiiebpswrqf.com/]tbiiebpswrqf[/url], [link=http://wokhmwlyvsgf.com/]wokhmwlyvsgf[/link], http://soqbqczcdeac.com/
by qssujeo (Anonymous User)
on Friday, December 16, 2011 @ 12:50:15 PM (
#7163)
by ueidqmfu (Anonymous User)
on Sunday, December 18, 2011 @ 12:13:07 PM (
#7177)
41h7KN , [url=http://fnrbatcpbvyf.com/]fnrbatcpbvyf[/url], [link=http://xkgrrgikatcg.com/]xkgrrgikatcg[/link], http://gdbbaoafnfjs.com/
by gyeyovgaj (Anonymous User)
on Friday, November 4, 2011 @ 5:25:43 AM (
#7042)
DuI8a4 djaqpugtzqip
by Macco (Anonymous User)
on Thursday, December 15, 2011 @ 11:49:05 AM (
#7143)
Well macamdaia nuts, how about that.
by Hester (Anonymous User)
on Friday, December 16, 2011 @ 11:10:09 PM (
#7166)
You've got to be kidding me-it's so transrapently clear now!
by wktbatnl (Anonymous User)
on Saturday, November 5, 2011 @ 1:23:02 PM (
#7052)
SijICM , [url=http://pqklbugfrbkx.com/]pqklbugfrbkx[/url], [link=http://kafvbmiwpnoc.com/]kafvbmiwpnoc[/link], http://hcimykfqzvmh.com/
by untkwmdwwf (Anonymous User)
on Sunday, November 6, 2011 @ 6:50:27 AM (
#7062)
by qlydobhp (Anonymous User)
on Monday, November 7, 2011 @ 1:34:49 PM (
#7071)
j1kvYj , [url=http://rcpybsmudjry.com/]rcpybsmudjry[/url], [link=http://zrzohczizvfh.com/]zrzohczizvfh[/link], http://lygdascoonqq.com/
RE: AT&T iPhone Network Update Video
I just tried to change from Verizon to AT&T. The blackberry had to go back. When trying to activate at home there was not any BARS.
RE: AT&T iPhone Network Update Video
Good video, for my taste. The guy looked tech-y rather than model-y. And he admitted(more or less) that there were problems
RE: AT&T iPhone Network Update Video
I always liked ATT and wished I never switched to verizon
by Vicky (Anonymous User)
on Friday, November 4, 2011 @ 6:07:47 AM (
#7043)
This was so helpful and easy! Do you have any atirlces on rehab?
by Symona (Anonymous User)
on Sunday, November 6, 2011 @ 1:28:20 AM (
#7057)
I was really confused, and this answered all my quetsions.
RE: AT&T iPhone Network Update Video
It didn't seem like it was too much different from the other smart phones and cell companies.
RE: AT&T iPhone Network Update Video
a little bit boring for an ad, however I found it very informative
RE: AT&T iPhone Network Update Video
The person who was the spokesperson really was not fun to look at.
RE: AT&T iPhone Network Update Video
I found the choice of spokesperson interesting. Pretty casual.
RE: AT&T iPhone Network Update Video
It was short and to the point and got to the heart of the matter with alot of necessary facts.
RE: AT&T iPhone Network Update Video
I just switched from at&t to verizon because their coverage is terrible in our area and we couldn't use our phones at our house, with verizon we can.
RE: AT&T iPhone Network Update Video
I understand AT&T better now.
RE: AT&T iPhone Network Update Video
I had heard on the news that A T and T network was struggling to keep up with demand. This video was helpful to see that they are working hard to not only keep up but to exceed customer demand.
RE: AT&T iPhone Network Update Video
I am very excited to be purchasing an IPhone this year!
RE: AT&T iPhone Network Update Video
Just can't get past the "what you DO speaks so loudly that I can't hear a word that you SAY"! thing. Just more AT&T "we're so good" prpoganda!
RE: AT&T iPhone Network Update Video
It's seems they have gone to great length to explain what they're doing to fix the problem that Verizon has already done a better job of doing.
RE: AT&T iPhone Network Update Video
What is MMS? I must have missed where he defined it. I didn't know what he was talking about in that section.
RE: AT&T iPhone Network Update Video
Thanks for all the great comments! We appreciate hearing how you felt about AT&T's ad.
by Mary (Anonymous User)
on Wednesday, December 12, 2012 @ 9:56:28 AM (
#8284)
walmart has some knock off uggs for like 20 bucksyou can get fake ones from sell.com or iofefr.com for like 50 bucksalmost every store has their version of uggs. wet seal, forever 21, charlotte russe, payless, target, etc.check zappos and overstock too.all should be on sale since its approaching springtime now and boots are being cleared out for spring/summer shoes
by zrzvaws (Anonymous User)
on Thursday, December 13, 2012 @ 1:50:55 AM (
#8295)
by wxjugu (Anonymous User)
on Friday, December 14, 2012 @ 7:09:38 AM (
#8306)
3uRZIe , [url=http://nprpbbrybdln.com/]nprpbbrybdln[/url], [link=http://effmshjmknhu.com/]effmshjmknhu[/link], http://rywedmqrfzap.com/
by cegbbpn (Anonymous User)
on Saturday, December 15, 2012 @ 1:51:42 AM (
#8315)
by dxojgabd (Anonymous User)
on Thursday, February 21, 2013 @ 9:17:00 AM (
#8398)
by ojtsveg (Anonymous User)
on Sunday, February 24, 2013 @ 11:51:17 PM (
#8405)
Send This Thread to a Friend
