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Flemington, NJ, September 3, 2009 – Results from a new media study among 205 participants from a study last week on a UK public service announcement (PSA) promoting the dangers of texting and driving, revealed that 68% of participants have significantly reduced the amount of text messages while driving.
The follow-up study was conducted by HCD Research using its MediaCurves.com® website on September 2, among participants in a study on August 25, on texting and driving. The study was conducted to obtain information regarding the long-term effect on viewers of a British PSA promoting the dangers of texting and driving.
One week after the initial study, viewers were asked if the video had an effect on their behavior regarding texting while driving in the past week. The overwhelming majority of viewers (85%) reported that in the last week, they had reduced the amount of text and mobile messages sent while driving as a result of the video.
Among the findings:
“In the past week, have you lessened the amount of texts and mobile messages sent while driving because of the video you were shown in this study (from August 25 on the dangers of texting and driving)?”
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Total |
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Yes, significantly |
68% |
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Yes, somewhat |
17% |
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Not at all |
15% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).
