Anti Health Care Reform Ad More Effective Than Pro Reform Ad
Decreased level of support for the current U.S. health care plan across all political parties after watching anti health care reform ad
Flemington, NJ, July 27, 2009 – A new national media study among 611 viewers of two opposing ads on health care reform revealed that after watching both ads, most Republicans (85%) and Independents (60%) said the anti health care reform testimonial ad was more effective. Democrats were split on which ad they thought was more effective (47% reported the anti-reform ad was, 53% reported the pro-reform ad was).
The study was conducted by HCD Research using its MediaCurves.com® website during July 25-26, to obtain viewers’ perceptions of two opposing ads, one anti-reform ad and one pro-reform ad.
Respondents were asked to watch two opposing ads on health care reform. The first ad opposing the current plan for health care reform featured a testimonial from a Canadian citizen describing her experience with government run health care. The second ad promoted the current plan for U.S. health care reform and slammed Republicans for trying to block progress.
Before watching both ads, 63% of Republicans, 24% of Independents and 10% of Democrats responded that they were not at all supportive for the current health care reform plan. After watching the anti-reform ad, support among all political parties dropped even more with 69% of Republicans, 36% of Independents and 16% of Democrats responding that they were not at all supportive for the current health care reform plan. After watching the pro-reform advertisement, support from Democrats and Independents increased slightly.
Among the findings:
“Please indicate how supportive you are of our current plan for health care reform?”
|
|
BEFORE both ads
|
|
AFTER anti-reform ad
|
|
AFTER pro-reform ad
|
|
|
Dem
|
Rep
|
Ind
|
|
Dem
|
Rep
|
Ind
|
|
Dem
|
Rep
|
Ind
|
|
Extremely supportive
|
21%
|
5%
|
9%
|
|
21%
|
5%
|
13%
|
|
23%
|
3%
|
11%
|
|
Somewhat supportive
|
59%
|
24%
|
47%
|
|
54%
|
19%
|
42%
|
|
56%
|
21%
|
46%
|
|
Not at all supportive
|
10%
|
63%
|
24%
|
|
16%
|
69%
|
36%
|
|
13%
|
70%
|
32%
|
|
Not sure
|
11%
|
8%
|
20%
|
|
10%
|
7%
|
10%
|
|
8%
|
6%
|
11%
|
“Please indicate which of the two ads you felt was more effective.”
|
|
Democrats
|
Republicans
|
Independents
|
|
anti-reform ad
|
47%
|
85%
|
60%
|
|
pro-reform ad
|
53%
|
15%
|
40%
|
While viewing the video, participants indicated their levels of agreeability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).
RE: Anti and Pro Health Care Reform Ads
I understand both sides of the issue - we have to pay for our own health care & it is sky rocketing.
RE: Anti and Pro Health Care Reform Ads
No healthcare reform!!!!!
RE: Anti and Pro Health Care Reform Ads
Government is to controlling now, why give them more control than is necessary. The government is only concerned with their agenda not the american people's.
RE: Anti and Pro Health Care Reform Ads
canada unsuccessful. uk unsuccessful. are we next?
RE: Anti and Pro Health Care Reform Ads
I do not believe America's health care system is broken, but I do believe it needs a little tweaking, because costs are way too high. However, Obama's plan is yet another to bring this nation down to the status of a third world country.
RE: Anti and Pro Health Care Reform Ads
tHE cANADIAN women was more effective. The democrats need to come up with a rebuttal.
RE: Anti and Pro Health Care Reform Ads
i have a friend who lives in canada and she has no problems getting her health care. she hears how alot of us don't have it here or can't afford it at all. we need to do something in this country without losing our rights or control
RE: Anti and Pro Health Care Reform Ads
Alll I'd like to know is how the Canadian pro-current US health care system paid for her surgery if she has socialized health care? Brain surgery isn't cheap.
by Jaylyn (Anonymous User)
on Tuesday, January 24, 2012 @ 12:19:12 PM (
#7303)
So that's the case? Quite a revealiton that is.
by Nikki (Anonymous User)
on Wednesday, January 25, 2012 @ 11:06:50 PM (
#7329)
Times are chgannig for the better if I can get this online!
RE: Anti and Pro Health Care Reform Ads
If there is no healthcare reform, pretty soon only the rich will be able to afford health insurance. Our family is insurance poor and can't take much higher premiums without just dropping insurance altogether. Even with insurance, if one of us has to go to the hospital, it will cost $5000 for the $1000 deductible and the $4000 out of pocket expense. It's cheaper to just die and I guess that's what many will do with no insurance as the cost goes up and up.
by Lakeisha (Anonymous User)
on Wednesday, August 24, 2011 @ 6:09:58 PM (
#6866)
Posts like this brhigten up my day. Thanks for taking the time.
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on Thursday, August 25, 2011 @ 12:18:23 PM (
#6889)
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RE: Anti and Pro Health Care Reform Ads
Healthcare reform is so important I'm not sure we can trust congress with it!
RE: Anti and Pro Health Care Reform Ads
My insurance costs almost $200 a month and it doesn't cover me well at all. My prescriptions are REALLY high. We need universal health care NOW. I support President Obama.
RE: Anti and Pro Health Care Reform Ads
JOKE...It is all a joke and we are with each day losing more of our freedoms and gaining more govt control and the country or at least the asshole politicians are coming dangerously close to stepping all over our constitutiion and the things that made this country the best in the world
RE: Anti and Pro Health Care Reform Ads
Thank You. My opinion about Healthcare is that All those involved are criminlas getting away with it. It's time for a MAJOR change. The cost is waaaaaaaay to high and has been for way too long.
RE: Anti and Pro Health Care Reform Ads
No government healthcare!!!!!!!!!!!!!!!!!!!!!!!
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RE: Anti and Pro Health Care Reform Ads
What we are currently doing is not working. We've got to start somewhere.
RE: Anti and Pro Health Care Reform Ads
healythcare reform s needed just not the obama plan. somebody should tell him the elections are over and to stop blaming republican sfor hs mistakes and stop changing figures and words to hs advatage, I use to have respect for obama though disagreed witth most of his means to an end. now he reminds me of aused car salesman that may cause a great depression if he doesnt straight out cut small business tax. Ta
RE: Anti and Pro Health Care Reform Ads
The republican party has done ZERO to help americans
by Johnelle (Anonymous User)
on Wednesday, January 18, 2012 @ 9:51:36 AM (
#7243)
This shows real exepritse. Thanks for the answer.
by Suevonne (Anonymous User)
on Thursday, January 19, 2012 @ 10:57:31 PM (
#7268)
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by Sailor (Anonymous User)
on Tuesday, January 24, 2012 @ 2:07:16 AM (
#7298)
You can always tell an expert! Thanks for contrbiuting.
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RE: Anti and Pro Health Care Reform Ads
We need Tort Reform not Healthcare Reform.
RE: Anti and Pro Health Care Reform Ads
I acually enjoyed this survey. Being easy to take and on a subject i am effected by and feel very passionant about seing I had to have a major surgery on my back while one of my friends whom lives in Canada is still waiting for the same surgery. Thank you so much for this survey.
RE: Anti and Pro Health Care Reform Ads
barak is a idiot
by Bette (Anonymous User)
on Wednesday, January 18, 2012 @ 4:11:43 AM (
#7236)
I could read a book about this without finidng such real-world approaches!
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RE: Anti and Pro Health Care Reform Ads
Having lived in Canada, I know the first commercial is a complete lie. Sadly, the ignorant of this country (the majority of republicans) will believe it. If this country's health care is so great, why are we ranked 37th in the world? Those who don't want us to have a public option have insurance or are bought and paid or by insurance companies or big pharma.
by Ali (Anonymous User)
on Friday, May 18, 2012 @ 11:39:37 AM (
#7631)
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RE: Anti and Pro Health Care Reform Ads
Ads don't do much for those of us educated in the business. I can see both ads are totally misleading because I read. Both ads were totally wrong. I could point mistake after mistake after them because I read. I could see if you didn't ever do any research you'd fall for it, but in reality both ads are totally wrong and easily disproved within 5 minutes of research
RE: Anti and Pro Health Care Reform Ads
why is Rush in this Ad ? he is not a politician, stop using him it makes democrats look stupid
RE: Anti and Pro Health Care Reform Ads
I reallly don't know if we should have a Canadian based health plan, but the current health care system most definately needs improvement. I believe that President Obama is on the right track though.
RE: Anti and Pro Health Care Reform Ads
Thanks! Nice facts to know about healtcare I will be looking further intothis matter. Since, the cost of healthcare isn't affordable I treat myself with home rememies. Or do as T Cruiz says :Scientology"/
RE: Anti and Pro Health Care Reform Ads
B.Hussein Obama is doing his Kenyan best to destroy our great nation
RE: Anti and Pro Health Care Reform Ads
I appreciate your surveys and I think more and more Republicans will voice their personal opinions, just as i did, and not be fooled by what the Republican BigWigs have to say and try to ram down our throats. If you actually look at the plan, how can a Christian nation not agree with it?
by Jane (Anonymous User)
on Saturday, March 31, 2012 @ 3:26:00 AM (
#7552)
when you help people who as you say can not help hemestlves you are making them dependant. but when you dont help them they are FORCED to help hemestlves. and then and only then can god help them. i dont know how many 40-50 year old dependant personality types i have seen over the years but it has got to be at least 1000. and none of them were handicapped. they just didnt know how to do a damn thing for hemestlves. its disgusting. and you are enabling them STOP ENABLING THEM!!!
by vtiliha (Anonymous User)
on Saturday, March 31, 2012 @ 12:17:21 PM (
#7554)
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by tepayhutw (Anonymous User)
on Tuesday, April 3, 2012 @ 3:40:42 AM (
#7575)
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RE: Anti and Pro Health Care Reform Ads
Something has to be done about health care. When the only way that some people can get medical care is to go to a emergency room and cause an unpaid bill health care is in crisis.
It is up to voters to be concerned enough to understand the proposals being offered and contact our representives with our opinions.
RE: Anti and Pro Health Care Reform Ads
something needs to be done however i think it should be a combanation of things not just raise taxes or have the richest people pay,pre existing conditions are the biggest reason people cant get in surance start with changing the rules and take care of fraud that will be half the battle
RE: Anti and Pro Health Care Reform Ads
This health care reform idea is stupid and scares me to death. I have good doctors and good insurance and I have many health problems. I am rushing to try and get them all addressed before this horrible mess goes into effect.
RE: Anti and Pro Health Care Reform Ads
I think reform is needed but not in the form of government healthcare. The cost of healthcare is rising and our employeers are paying less and less. It used to be I would get healthcare benefits and not fear going to the doctor for fear I couldn't afford it and I have company provided healthcare and I can't afford to take my kids or go to the doctor.
RE: Anti and Pro Health Care Reform Ads
The anti-reform ad was more influencial, but I don't believe it's what we're necessarily headed toward. They're putting out one worst case scenario. The pro-reform needs to do a little better with their ad to impact people.
RE: Anti and Pro Health Care Reform Ads
socialised medicine , like the rest of socialism, has failed every time and every where it has been tried
RE: Anti and Pro Health Care Reform Ads
Health care benefits for congress, the senate, and insurance lobiests and executives should be canceled until a reform has been made that allows coverage for the average American citizen.
by Dortha (Anonymous User)
on Wednesday, August 24, 2011 @ 2:46:00 AM (
#6856)
No complaints on this end, siplmy a good piece.
by snpbrpkl (Anonymous User)
on Wednesday, August 24, 2011 @ 7:15:45 AM (
#6859)
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#6899)
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RE: Anti and Pro Health Care Reform Ads
The pro-reform ad doesn't bring it home and make it as personal as the anti-reform ad. While I completely agree with the pro-reform information in the ad, the emotional impact of the anti-reform ad may resonate with less informed viewers
RE: Anti and Pro Health Care Reform Ads
I've inquired of the plans in both the UK and Canada.
They are less than desirable.
RE: Anti and Pro Health Care Reform Ads
Barack Hussein Obama is an anti-American Marxist who sees us all as scum to be regulated. Down with Socialized health care!
RE: Anti and Pro Health Care Reform Ads
Canada medical may be free, but there are no benefits to these people, USA medical plan is way better and should stay this way.
RE: Anti and Pro Health Care Reform Ads
I feel that gov reform is in order. I do not want government dictating the type of health care or treatment that is needed any more than I want insurance companies deciding what is necessary. The Medical specialist should have the freedom to perscribe the correct treatment.
RE: Anti and Pro Health Care Reform Ads
Changing the way we do health care in the U.S. should be done, but no one has come up with a good way to do this. The current plan is not working, but the proposed plan seems to be the same except on the opposite side of the same problem. I would like to see something more fitting of a people free to choose.
RE: Anti and Pro Health Care Reform Ads
to the president.....help us now !!!!!!!
RE: Anti and Pro Health Care Reform Ads
Thanks for all the great feedback! We appreciate your comments.
RE: Anti and Pro Health Care Reform Ads
by jason baudendistel (Anonymous User)
on Thursday, October 22, 2009 @ 7:50:12 AM (
#3105)
No one is trying to run our health care system. If you want to keep your private insurance feel free to. What I don't understand is how some can be so convinced that reform is socialism. I really hope you don't have a major medical problem as it stands now you can declare bankruptcy or die if you do. My grandparents pay 14,000 a year for health insurance and the system isnt broken?
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