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Flemington, NJ, April 24, 2009 – A new national study among 309 supporters and non-supporters of same sex marriages revealed that the majority indicated that Perez Hilton’s reaction to Miss California in the recent Miss USA Pageant was unfair and inappropriate.
The study was conducted by HCD Research using its MediaCurves.com® website on April 23, to obtain Americans’ perceptions of the recent Miss USA Pageant, and Miss California's controversial response to a question on same sex marriages. To view agreement curves and detailed results go to: www.mediacurves.com.
“As expected, when viewing Miss California’s comments, those opposed to gay marriage were neutral or slightly negative regarding their levels of agreement, as measured by the automated response curves,” said Glenn Kessler, president and CEO, HCD Research. “It was clear that based on this measure, those for and against gay marriages did not agree with the comments of Perez Hilton, as the curves dipped in the negative range for both segments,” explained Kessler.
The majority of non-supporters (84%) of same sex marriage reported that Miss California, Carrie Prejean, lost the crown because of her response to the question.
Among the findings:
Do you think the reaction from gay rights supporters like Perez Hilton was fair?
|
|
Total |
Supporters of gay marriage |
Non-supporters of gay marriage |
|
Yes |
17% |
24% |
9% |
|
No |
83% |
76% |
91% |
Do you think the reaction from gay rights supporters like Perez Hilton was appropriate?
|
|
Total |
Supporters of gay marriage |
Non-supporters of gay marriage |
|
Yes |
11% |
19% |
2% |
|
No |
89% |
81% |
98% |
Do you agree with Miss California that she lost the crown because of her response to this question?
|
|
Total |
Supporters of gay marriage |
Non-supporters of gay marriage |
|
Yes |
66% |
48% |
84% |
|
No |
34% |
52% |
16% |
Do you think the topic of the question that Miss California was asked was a reasonable topic for a national pageant Q &A question?
|
|
Total |
Supporters of gay marriage |
Non-supporters of gay marriage |
|
Yes |
36% |
46% |
26% |
|
No |
64% |
54% |
74% |
While viewing the video clip, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
The Media Curves website provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
