|
 Send This Thread to a Friend |
Flemington, NJ, January 9, 2009 – A new national study among 244 Americans revealed that 76% of respondents reported that man seeking monetary compensation from his ex-wife for his donated kidney should not receive compensation after viewing a video news clip.
The study was conducted by HCD Research on January 8, to obtain viewers’ perceptions of a video news clip featuring a man who is seeking $1.5 million in return for donating his kidney to his ex-wife who allegedly had an affair while they were married.
When asked to imagine a hypothetical situation in which they had donated their kidney to a spouse and later found out that he/she was having an affair and filed for divorce; 71% of respondents reported that they would not want compensation for their donated organ.
Of the 29% of respondents who indicated that they would want compensation from their ex-spouse in return for their organ donation, most said the desired amount would be $1.5 million or higher.
Among the findings:
“Do you think that the man featured in this video should receive any compensation for donating his kidney to his soon-to-be ex-wife?”
|
|
Total |
|
Yes |
24% |
|
No |
76% |
“Hypothetically, if you donated an organ to your spouse and later found out that he/she was having an affair and filed for divorce, would you want some sort of compensation in return (specific to your organ donation)?”
|
|
Total |
|
Yes |
29% |
|
No |
71% |
While viewing the video clip, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked post-viewing questions.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
