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Flemington, NJ, July 2, 2008 – According to a new national study conducted shortly after the Senator’s comments, among 308 self-reported Republicans, Democrats and independents all parties believe that faith-based groups should partner with the U.S. government to assist people in need after viewing segments of Senator Barack Obama’s faith-based initiatives speech.
The communications research study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion July 1-2, to obtain Americans’ perceptions of a speech given by Senator Barack Obama on faith-based initiatives.
While viewing segments of Barack Obama’s speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to: www.mediacurves.com.
Among the study findings:
Do you believe that faith-based groups should partner with the U.S. government to assist in providing charitable services to those in need?
|Prior to Viewing Obama’s Speech||After Viewing Obama’s Speech|
|Don't know||18%||Don't know||15%|
|Don't know||19%||Don't know||16%|
|Don't know||30%||Don't know||24%|
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (email@example.com).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.