Howard K. Stern Viewed More Credible Among Women than Men
Majority of Americans Report Stern is Out for Anna Nicole's Money

Flemington, NJ, February 21, 2007 — Results from a national focus group revealed that more women (41%) than men (31%) believe that Howard K. Stern’s testimony “was credible” on the witness stand yesterday.

The study was conducted by HCD Research on February 20-21, to obtain Americans’ views on Howard K. Stern’s testimony during the Anna Nicole Smith hearing.

Among the findings:

• Among all responders 44% indicated that Stern’s testimony was not credible, compared to 39% who reported that it was not credible. Among male and female responders, 56% of male responders reported that Stern’s testimony was not credible compared to 40% of females.

Responders were also asked if they believed Stern’s statement that “he was not” interested in the inheritance that Anna Nicole Smith left behind.

• Among all responders, 56% reported that they did not believe Stern’s statement about not being interested in the inheritance. Among male and female responders, 68% of male responders indicated that they did not believe Stern’s statement compared to 52% of females who reported that they don not believe his statement.

To view detailed results of the study go to: www.mediacurves.com  The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
 
HCD Research specializes in conducting communications research for the pharmaceutical, food and beverage, financial and entertainment industries among others. Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. 

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).