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Flemington, NJ, June 26, 2007 – According to a new national study of 605 Americans, a strong majority (85%), indicated that the claims made in the movie trailer for Michael Moore’s new controversial movie “Sicko”, are based on facts.
The communications research study was conducted by HCD Research, using its mediacurves.com web site, during June 24-26, to obtain Americans views on the trailer for the movie Sicko.
While viewing the movie trailer, participants were asked to indicate their levels of believability by moving their mouse from left to right on a continuum. The responses are recorded in quarter-second intervals and reported in the form of curves.
Study participants included a national sample of self-reported Democrats, Republicans and independents. To view believability curves and detailed results among party affiliation, go to: www.mediacurves.com
Among the study findings:
HCD Research specializes in conducting communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.
Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (email@example.com).