Americans Believe Claims in Sicko Movie Trailer are Based on Facts
Nearly Half Say Hybrid Health Care System Would be Best Fit for U.S.

Flemington, NJ, June 26, 2007 – According to a new national study of 605 Americans, a strong majority (85%), indicated that the claims made in the movie trailer for Michael Moore’s new controversial movie “Sicko”, are based on facts.

The communications research study was conducted by HCD Research, using its mediacurves.com web site, during June 24-26, to obtain Americans views on the trailer for the movie Sicko.

While viewing the movie trailer, participants were asked to indicate their levels of believability by moving their mouse from left to right on a continuum. The responses are recorded in quarter-second intervals and reported in the form of curves.

Study participants included a national sample of self-reported Democrats, Republicans and independents. To view believability curves and detailed results among party affiliation, go to: www.mediacurves.com 

Among the study findings:

• Among all responders, a strong majority (85%) reported that the claims made in the movie trailer are based on facts, compared to an over whelming majority of Democrats (93%), a majority of Republicans (70%), and a strong majority of independents (88%).

• Prior to viewing the movie trailer, among all responders, nearly half (47%)  indicated that a “hybrid health care system”-- one that combines private and social health care coverage -- would be best for the U.S. Among political party affiliation, 51% of Democrats were in favor of a social health care system compared to 27% of Republicans and 40% of independents.

• Interestingly, all groups expressed similar levels of support for a hybrid system, with 47% Democrats, 47% of Republicans and 47% independents reporting that a hybrid health care system would be best.

• After viewing the movie trailer, support for a social health care system increased among all groups, with the exception of Republicans. Among all responders 44% indicated that a social health care system would be best and 43% indicated that a hybrid system would be best. Among party affiliation, 57% of Democrats indicated support for a social health care system, compared to 27% of Republicans and 45% of independents.                           
  The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

HCD Research specializes in conducting communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.
Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. 

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

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