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Flemington, NJ, December 7, 2010 – Results from a new national study among 6,065 Americans revealed that the majority reported that the Nativity scene is more appropriate than a Menorah in public places.
The recent study was conducted by HCD Research on December 6-7 to obtain Americans’ perceptions of the appropriateness of religious symbols in public places.
During the study, half of the participants viewed a photo taken of a Menorah in a public place, while the other half viewed a picture of the Nativity scene in a public place. After viewing the photos, participants were asked the same questions about the appropriateness and their comfort level of the images.
The study indicated that Americans are more tolerant of the Nativity scene in public places compared to the Menorah. When asked how appropriate the religious symbols were in front of a public library, 44% indicated that a Menorah is “extremely or somewhat” appropriate compared to 71% who indicated that the Nativity scene is “extremely or somewhat” appropriate. When asked how appropriate the religious symbols were in front of a public high school, 27% indicated that a Menorah was “extremely or somewhat” appropriate compared to 59% who indicated that the Nativity scene was “extremely or somewhat” appropriate.
When respondents were asked the effect a house with a Menorah has on the neighborhood, 18% indicated that the Menorah “brings down the neighborhood” compared to 4% who indicated that the Nativity scene “brings down the neighborhood.”
Among the findings:
Looking at the picture, how appropriate would this symbol be if it was in front of the public library?
|
|
Menorah |
Nativity Scene |
|
Extremely Appropriate |
12% |
44% |
|
Somewhat Appropriate |
32% |
27% |
|
Somewhat Inappropriate |
34% |
16% |
|
Extremely Inappropriate |
23% |
13% |
Looking at the picture, how appropriate would this symbol be if it was in front of the public high school?
|
|
Menorah |
Nativity Scene |
|
Extremely Appropriate |
7% |
34% |
|
Somewhat Appropriate |
20% |
25% |
|
Somewhat Inappropriate |
34% |
19% |
|
Extremely Inappropriate |
39% |
21% |
If this symbol was on your neighbor’s lawn, which of the following best describes the effect this house has on the neighborhood?
|
|
Menorah |
Nativity Scene |
|
Improves the neighborhood |
7% |
38% |
|
Brings the neighborhood down |
18% |
4% |
|
Neither improves the neighborhood nor brings it down |
75% |
58% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.