Americans Perceive Bishop Eddie Long as More Sincere After Viewing Speech
Bishop Long's favorability ratings also increased after the speech

Flemington, NJ, September 28, 2010 – A new national study among 532 Americans revealed that the majority perceived Bishop Long as being more sincere after viewing a video clip in which he addresses members during a church service.

The study was conducted on September 27, by HCD Research and reported on its MediaCurves.com® website to obtain Americans’ perceptions of Bishop Eddie Long amid rising concerns regarding allegations of seduction and sexual misconduct.  To view believability curves and detailed results go to: www.mediacurves.com.

The speech had a significant impact on Bishop Long’s perceived sincerity ratings, which increased from 3.16 prior viewing the speech to 3.47 after viewing the speech. Bishop Long’s favorability ratings also increased from 2.99 prior to viewing the speech to 3.30 after viewing the speech.

Among the Findings:

Please rate Eddie Long on the following attribute, where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute” -- Sincerity

Please indicate how favorable you find Eddie Long using a scale of 1-7, where 1 represents “Not at all favorable” and 7 represents “Extremely favorable.”

While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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RE: Eddie Long Sermon

by NEIMAHRM (User #223571) on Tuesday, September 28, 2010 @ 4:26:34 PM (#6146)

I AM SO PRO RACE,SO MANY HAVE BEEN PUT DOWN BECAUSE OF WHAT THEY BELIEVE IN. OUR SYSTEM WANTS TO SHOW WHEN JUSTICE IS DONE HOPEFULLY ALL WILL LOOK AT THE MAN,NOT THE COLOR HE IS.

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RE: Eddie Long Sermon

by sat3344 (User #246126) on Tuesday, September 28, 2010 @ 4:26:35 PM (#6147)

Did not know much about Bishop Long and his charges, but read his body language and the fact that he was reading a written speach.

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RE: Eddie Long Sermon

by JMBowers21 (User #228893) on Tuesday, September 28, 2010 @ 4:26:35 PM (#6148)

Very interesting survey. I believe he is lile a lot of men who claim they are against gay people but is really gay themselves.

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RE: Eddie Long Sermon

by aclyn24 (User #244314) on Tuesday, September 28, 2010 @ 4:26:35 PM (#6149)

put together very well but there has not been any media frenzy about this like with the priest scandal, gee i wonder why

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RE: Eddie Long Sermon

by LLustik (User #202527) on Tuesday, September 28, 2010 @ 4:26:35 PM (#6150)

There is so much accusing of religious figures sexually molesting children. I, myself, feel after one religious figure was accused many other jumped in the bandwagon just to obtain monetary settlements. Many of these religious figures are innocent and its their word against the accuser and in most cases they are automatically found guilty even if there is no proof which seems to be the case in this matter.

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RE: Eddie Long Sermon

by klpdke (User #245818) on Tuesday, September 28, 2010 @ 4:26:35 PM (#6151)

Although he doesn't sound innocent I don't believe it's right to form an opinion before the facts are determined.

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RE: Eddie Long Sermon

by sunshn (User #245424) on Tuesday, September 28, 2010 @ 4:26:35 PM (#6152)

Mr. Long did not deny the charges against him. He did not declare his innocence. That behavior is questionable.

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RE: Eddie Long Sermon - SO??

by Dan Vojir (Anonymous User) on Tuesday, September 28, 2010 @ 7:36:31 PM (#6153)

His scores may have been better than before the speech, but they were LOUSY before the speech. And look at the graph! It remained BELOW 0 the entire time!

So is Eddie Long half empty ... or half full of it?

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