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Flemington, NJ, September 14, 2010 – A new regional study among 150 Pennsylvania voters revealed that favorably ratings for Dan Onorato increased among all parties after they viewed his new ad, with Republicans and Independents representing the most significant increases in favorability levels.
The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) on September 10, to obtain voters’ perceptions of a new ad by Onorato for Governor, LLC, which highlights Dan Onorato’s experience as Allegheny County Executive during a troubled economy. To view believability curves and detailed results go to: www.mediacurves.com.
Among Republicans, Onorato’s favorability levels rose from 27% to 48%, and among Independents favorability levels rose from 57% to 64%. In addition, the study indicated that among Independents, there was a 12% increase in the likelihood to vote for Onorato rising from 14% to 26%.
Among the findings:
Which of the following best describes your overall opinion of Dan Onorato, the Democratic nominee for the Gubernatorial representative of Pennsylvania in the 2010 election?
|
|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Very Favorable |
23% |
28% |
0% |
6% |
5% |
14% |
|
Somewhat Favorable |
65% |
66% |
27% |
42% |
52% |
50% |
|
Somewhat Unfavorable |
7% |
6% |
48% |
36% |
25% |
26% |
|
Very Unfavorable |
5% |
0% |
25% |
16% |
18% |
10% |
If the 2010 Election for Pennsylvania Gubernatorial Representative were held today, which of the following best describes whom you would vote for?
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|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Dan Onorato |
62% |
66% |
4% |
6% |
14% |
26% |
|
Tom Corbett |
12% |
12% |
66% |
62% |
26% |
18% |
|
Other Candidate |
0% |
0% |
6% |
4% |
0% |
0% |
|
Undecided |
26% |
22% |
22% |
24% |
60% |
65% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions.
The MediaCurves website provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research or Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
