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Flemington, NJ, July 9, 2010 – Results from a new national media study among 300 Americans revealed that the clear majority (74%) indicated that there should not be a tax placed on drinks with high sugar content.
The study was conducted by HCD Research using its MediaCurves.com® website during July 8-9, to obtain Americans’ perceptions of whether a tax should be placed on sugary drinks, and whether obese individuals should pay higher insurance costs.
The study also revealed that 85% of respondents reported that the rise in medical costs has been moderately or highly impacted by the increase in obesity and obesity-related conditions -- up from 76% in a similar study conducted last year. In addition, more than half of respondents (51%) indicated that they would support a soda tax that would potentially decrease health care costs.
Among the findings:
Do you think the government should tax beverages that are higher in sugar?
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Total |
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Yes |
26% |
|
No |
74% |
To what extend do you think the rise of medical costs is impacted by increase in obesity and obesity-related conditions in the U.S.?
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Total |
|
Highly impacted |
46% |
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Moderately impacted |
39% |
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Minimally impacted |
13% |
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Not at all impacted |
2% |
Would you support a soda tax that would potentially decrease the number of obese people in America?
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|
Total |
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Yes |
38% |
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No |
62% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
