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Flemington, NJ, June 28, 2010 – A new national media study among 300 Americans revealed that the majority of respondents indicated that Michael Jackson’s death is still receiving too much media coverage in comparison to other events such as the oil spill in the Gulf, 2010 World Cup, Farrah Fawcett’s death and Gary Coleman’s death.
The study was conducted by HCD Research using its MediaCurves.com® website during June 25-27, to obtain Americans’ perceptions of recent and past media events, with regard to the amount of media coverage they are receiving.
While the majority of respondents (59%) reported that Michael Jackson’s death is receiving too much media coverage, an even larger majority (75%) reported that they are engaged in the topic when they are exposed to it by the media. However, a significantly higher percentage of respondents (96%) indicated that they are engaged in the topic of the oil spill in the Gulf when they are exposed to it by the media.
Among the study findings:
“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”
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Total |
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Too much coverage |
59% |
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Appropriate coverage |
40% |
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Not enough coverage |
1% |
“Please indicate how engaged you are in this specific topic (Michael Jackson’s death) when you are exposed to it in the media.”
|
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Total |
|
Extremely engaged in the topic |
12% |
|
Engaged in the topic |
23% |
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Somewhat engaged in the topic |
40% |
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Not at all engaged in the topic |
25% |
“With regard to the topic of the oil spill in the Gulf, indicate whether or not you feel the media coverage is appropriate.”
|
|
Total |
|
Too much coverage |
17% |
|
Appropriate coverage |
60% |
|
Not enough coverage |
23% |
“Please indicate how engaged you are in this specific topic (oil spill in the Gulf) when you are exposed to it in the media.”
|
|
Total |
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Extremely engaged in the topic |
34% |
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Engaged in the topic |
41% |
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Somewhat engaged in the topic |
21% |
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Not at all engaged in the topic |
4% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
