Chile miner rescue media coverage deemed "appropriate" by a majority of American
Media attention on Tiger Woods perceived as least appropriate
Flemington, NJ, October 25, 2010 – A new national media study among 1,166 Americans revealed that the majority of respondents indicated that Michael Jackson’s death and Tiger Wood’s affair is still receiving too much media coverage in comparison to other events such as the oil spill in the Gulf, Farrah Fawcett’s death and Gary Coleman’s death, the ground zero Mosque/community Center, and the trapped miners in Chile.
The study was conducted by HCD Research and reported on their MediaCurves.com® website during October 19-22, to obtain Americans’ perceptions of recent and past media events, with regard to the amount of media coverage they are receiving.
While the majority of respondents (63%) reported that Michael Jackson’s death is receiving too much media coverage, an even larger majority (82%) reported that the Tiger Woods affair is getting too much attention. Other topics like the oil spill in the gulf and the trapped miners in Chile have reported lower levels of coverage accounting for 17% and 14% respectively believing there was too much coverage of the event.
Among the study findings:
|
|
Too Much Coverage
|
Appropriate Coverage
|
Not Enough Coverage
|
|
Tiger Woods Affair
|
80%
|
19%
|
0%
|
|
Death of Michael Jackson
|
63%
|
36%
|
2%
|
|
Governor Sanford Affair
|
36%
|
57%
|
6%
|
|
NYC Mosque/Community Center
|
27%
|
51%
|
22%
|
|
Death of Gary Coleman
|
24%
|
67%
|
10%
|
|
Gulf Oil Spill
|
17%
|
61%
|
23%
|
|
Trapped Miners in Chile
|
14%
|
78%
|
9%
|
|
U.S Economic Recession
|
14%
|
58%
|
28%
|
|
2010 World Cup
|
12%
|
75%
|
13%
|
|
September 11th Attack
|
12%
|
74%
|
14%
|
|
Earthquake in Haiti
|
10%
|
71%
|
19%
|
|
Bernie Madoff Trial
|
7%
|
79%
|
14%
|
|
Iranian Election Demonstrations
|
7%
|
61%
|
33%
|
|
Indian Ocean Tsunami
|
3%
|
79%
|
18%
|
|
Death of Farrah Fawcett
|
5%
|
56%
|
39%
|
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
RE: Media Events October 2010
ITS IMPORTANT FOR US IN 2010 GOING INTO 2011 TO KNOW THAT THOSE PEOPLE WHO HAVE CROSSED OVER MADE AN IMPACT IN OUR LIVES. ITS IMPORTANT FOR OTHERS TO KNOW THAT ALL PEOPLE ARE IMPORTANT AND RACISM AND BIGOTRY AND HATE FOR OTHER CULTURAL WAYS ARE WRONG. ITS TIME TO GO FROM HERE AND TO LET PEOPLE BE PEOPLE. I HAVE ALWAYS BACKED THOSE FROM SAG AND FROM AFTRA AND ARE FOLLOWING IN THEIR FOOTSTEPS TO MAKE A DIFFERENCE IN THIS WORLD.
RE: Media Events October 2010
Way too much coverage of certain media topics because american main stream media has sunken into the cesspool for which it has revealed. Media nowadays has turned into the worst gossip show style news there is.If you want to know the actual news around the world you have to bypass the abc,nbc,cbs,cnn,etc and engage alternative news sources whom are tenfold better at having news covered as well as not being bias.
Also,nothern and southern Sudan intend to explode within the next few months and regular us media are nowhere present to report the news.Shame on you greedy SOB
RE: Media Events October 2010
I was a journalism major in college and worked as a reported for several years. I was taught to strive for fair and balanced reporting. if you tell one side - you should also cover the other side. Otherwise you are editorializing. We don't have that today. Media is always trying to push their agenda which is why people lose faith in media and opt for talk radio shows because callers from both sides of an issue contribute. Deaths are news, but not contravesial unless it is a murder. Of all the topics you mentioned, the oil spill ( the OTHER SIDE OF THE STORY), and the mosque are the biggest news - and neither was covered fairly. The miners were news - but it was overdone...as shown by the resulting video game that is now out in their "honor". Farah, Gary and Michael died - they needed coverage, but M. J. was way out of line. It got boreing very quickly unless your were a manic fan of his. All things political - the mosque, Obama's sealed records, Sarah Palin's affiliations etc. need to have a fair and balanced and OPEN discussion in the media. Currently - none of them do. The media is nothing but agenda builders - and largely ignored.
RE: Media Events October 2010
mosque is a very inappropriate thing at the ground zero site
RE: Media Events October 2010
I think the issue of the mosque in NYC is blown out of proportion by the media and that is just fanning the fire
RE: Media Events October 2010
I do not like main stream media. I try to avoid it at all times. It is a scourge on the minds of we the people.
RE: Media Events October 2010
The media needs to focus on real issues instead of celebrity deaths
RE: Media Events October 2010
People can choose what papers they read and what shows they watch. No one is forced to know more than they want to about any topic.
RE: Media Events October 2010
iI BELIEVE FOR THE MOST PART THE MEDIA DOES A GREAT JOB. HOWEVER SOME AREAS CAN CAUSE MORE HARM THEN GOOD IF COVERED TOO MUCH
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