Back to Biology 101 for you. Vegetables don't have nervous systems = they don't feel pain/emotions. Animals do. I hate having to spell this out for people but... this isn't about food chains or hunters' "rights" or telling people what to do or any of the other not-so-well-thought-out excuses people come up to justify cruel behaviors. It is simply about education of the disgusting practices in the food industry AND about coming up with constructive ways to do away with the cruelty and abuse. No one cares what you do to your own body. But people do and should care about the way we treat other sentient beings on this planet. We don't tolerate punching children, starving pets, or torturing other wild creatures. So-called "farm" animals deserve the same protections. Only a mentally ill person gets enjoyment from others' suffering. It is quite one thing for a lion in the wild to catch & quickly kill an animal. It is quite another to keep an animal in pain & misery on a factory farm or in intense confinement for months on end & then kill it in some of the most horrific ways imaginable.