This "study" is ridiculous. 316 people viewed three commercials chosen from the Wall Street Journal's top 5. That's a whole lot of junk opinions incorporated in there. I would love to see a wider survey done on something like a top 50 or 100 ads with say a YouTube audience or something of the sort. I'm sure the results would be GREATLY different, but probably more representative of how the public is actually digesting these things.