Flemington, NJ, August 18, 2010 – A new media study among over 1,400 baseball fans and non-baseball fans in 2 studies, one conducted in 2008 and another conducted on August 19, 2010 revealed that support for seven-time Cy Young winner Roger Clemens has dramatically decreased.
The studies are displayed on HCD Research’s MediaCurves.com® website and show viewers’ perceptions of an interview that features former major league baseball player Roger Clemens. To view detailed results go to: www.mediacurves.com.
Over a two year period, support for Clemens’ induction to the hall of fame decreased from 49% in 2008 to 30% in 2010 among baseball fans. When respondents were asked whether they believed Clemens’ denial of steroids use, support decreased from 43% in 2008 to 25% in 2010 among baseball fans.
Among the findings:
If you were to vote for Major League Baseball Hall of Fame inductees, would you vote for Roger Clemens?
|
|
Baseball Fan |
Not a Baseball Fan |
||
|
|
2008 |
2010 |
Pre |
Post |
|
Yes |
49% |
30% |
24% |
19% |
|
No |
33% |
51% |
48% |
49% |
|
Do not know |
18% |
19% |
28% |
32% |
Do you believe Roger Clemens’s denial regarding the accusation by a former trainer that he used steroids and HGH (human growth hormone) during his baseball career?
|
|
Baseball Fan |
Not a Baseball Fan |
||
|
|
2008 |
2010 |
Pre |
Post |
|
Yes |
43% |
25% |
25% |
19% |
|
No |
38% |
57% |
48% |
55% |
|
Do not know |
18% |
18% |
27% |
27% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
more soon.
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