Flemington, NJ, August 7, 2008 – Results of a national focus group among 129 Americans revealed that a majority (72%), indicated that the Green Bay Packers should trade Quarterback Brett Favre, who was recently reinstated by the NFL after announcing his retirement last March.
The study was conducted by HCD Research on August 6, to obtain Americans’ perceptions of a video news report regarding the controversy surrounding the Green Bay Packers and Brett Favre. To view detailed results of the study go to: www.mediacurves.com.
Among the study findings:
Do you think the Green Bay Packers should trade Brett Favre or keep him?
| All Participants | NFL Fans | Non-NFL Fans | |
| Trade Him | 72% | 69% | 79% |
| Keep Him | 28% | 31% | 21% |
Who do you blame the most for the controversy surrounding the Green Bay Packers and Brett Favre?
| All Participants | NFL Fans | Non-NFL Fans | |
| Brett Favre | 67% | 65% | 72% |
| Green Bay Packers Management | 18% | 20% | 16% |
| NFL | 14% | 15% | 12% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
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