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Flemington, NJ, February 19, 2008 – A new national study among 467 Americans revealed that a majority of Americans (69%) believe Andy Pettitte when he testified that he had two conversations with Roger Clemens about “both” players’ use of HGH and Roger Clemens use of steroids.
The study was conducted during February 18-19 by HCD Research using its mediacurves.com web site, to obtain Americans’ views on comments made by Andy Pettitte during a press conference yesterday in Florida.
Pettitte was one of the players listed in the Mitchell Report. He admitted under a sworn affidavit to a congressional committee that he did use HGH during his baseball career. He also told the committee that on two occasions, he had conversations with Roger Clemens regarding both players use of HGH.
While watching video segments of Pettitte’s press conference, participants were asked to indicate their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves.
According to Glenn Kessler, president and CEO, HCD Research, Andy Pettitte’s believability levels were compared to Roger Clemens’ believability levels from a study conducted last week on mediacurves.com. “The believability levels were measured using a scale of -100 to +100, with -100 indicating not believable at all and +100 indicating completely believable,” explained Kessler. “Overall, Clemens received a score of +4 and Pettitte received a score of +24, suggesting that Pettitte was moderately more believable among respondents.”
Participants were also asked pre- and post-viewing questions. To view believability curves and detailed results, go to: www.mediacurves.com
Among the findings:
Do you believe Andy Pettitte when he testified that he had two conversations with Roger Clemens about “both”players’ use of HGH and Roger Clemens’ use of steroids?
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Prior to viewing Pettitte’s comments |
After viewing Pettitte’s comments |
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Yes – 66% |
Yes – 69% |
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No – 11% |
No – 12% |
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Don’t Know – 23% |
Don’t Know – 19% |
Do you believe that Andy Pettitte only used HGH to recover from an injury, as opposed to gaining a competitive advantage?
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Prior to viewing Pettitte’s comments |
After viewing Pettitte’s comments |
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Yes – 30% |
Yes – 54% |
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No – 42% |
No – 31% |
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Don’t Know – 28% |
Don’t Know – 14% |
The mediacurves.com web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research provides traditional and web-based marketing and communications research services. For additional information, access the company’s web site at www.hcdi.net or call 908-788-9393.
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