Flemington, NJ, December 14, 2007 – Results from a national study among 601 Americans revealed that more than half (59%) believe that the major league baseball players cited in the Mitchell Report should be punished for using performance enhancing drugs.
 
The study was conducted by HCD Research during December 13-14, to obtain Americans’ views of video clip in which former Senator George Mitchell highlights the results of his 20-month investigation of baseball's so-called “Steroids Era” during a press conference yesterday.   

While viewing segments of the Mitchell video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions. To view detailed results and agreement curves, go to: www.mediacurves.com

Among the study findings:

• More than half of the participants (59%) reported that the players named in the Mitchell Report should be punished for using performance enhancing drugs, while 26% reported that they should not be punished and 15% indicated that the did not know if they should be punished.

• A similar number 56%, indicated that the players cited in the Mitchell Report should be excluded from the Major League Baseball Hall of Fame, compared to 19% who reported that they should not be excluded and 25% who reported that they did not know if they should be excluded.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
  
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net)

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393