Flemington, NJ, July 31, 2007 – Results from a new national focus group conducted among 299 Americans indicated that an overwhelming majority (83%) agree with NFL Commissioner Roger Goodell’s decision to ban Atlanta Falcons’ Quarterback Michael Vick from training camp.
The communications research study was conducted by HCD Research during July 30-31, using its mediacurves.com web site, to obtain Americans’ views on comments made by Dr. R.L. White, president of the Atlanta chapter of the NAACP, regarding the charges against Michael Vick for running an illegal dog fighting operation.
While viewing the video comments of Dr. White, participants were asked to indicate their levels of agreement. The responses were recorded in quarter-second intervals and reported in the form of curves. To view agreement curves and detailed results of the study, go to: www.mediacurves.com
Among the findings:
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (firstname.lastname@example.org).
HCD Research specializes in conducting communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.
Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.