 |
Send This Study to a Friend |
 |
Bookmark this page |
 |
Digg |
Flemington, NJ, May 24, 2007 – A national study conducted among 1,290 Americans revealed that an overwhelming majority (86%) agree that Atlanta Falcons Quarterback Michael Vick should be disciplined by new NFL Commissioner Roger Goodell if he is linked to illegal dog fighting.
The communications research study was conducted by HCD Research, using its mediacurves.com web site, to obtain Americans views on an interview with two NFL players – Clinton Portis and Chris Samuels – who voiced their support for Vick’s right to be involved in dog fighting activities. The results of the study, which was conducted during May 23-24, are posted on www.mediacurves.com
While viewing the video of the Portis and Samuels’ interview, participants were asked to indicate their levels of agreement. The responses were recorded in quarter-second intervals and reported in the form of curves.
After viewing the video, half of all respondents (51%) reported that they did not believe that Portis and Samuels should face disciplinary action by the NFL, while 39% indicated that the two players should face disciplinary action for their comments.
To view the agreement curves and detailed results of the study go to: www.mediacurves.com. The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
HCD Research specializes in conducting communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.
Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
Rate this thread Flag as inappropriate