Flemington, NJ, June 4, 2010 – Results of a new national media study among 306 Facebook users revealed that religious people expressed the most concern regarding the recent Facebook privacy control changes, after viewing a video that highlighted the changes.
The study was conducted during June 2-4 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a video highlighting the recent privacy control changes to Facebook users’ accounts. To view detailed results go to: www.mediacurves.com.
Respondents who reported being extremely religious or religious expressed the highest mean levels of concern over other users having access to their Facebook information. Based on a scale of 1-7, extremely religious and religious people rated a mean score of 5.6 for concern, compared to somewhat religious people who rated a mean score of 5.1 and non-religious people who rated a mean score of 4.9 after viewing a video on changes to Facebook privacy settings.
In addition, the majority of respondents (79%) indicated that the recent changes to Facebook’s privacy settings will not affect their Facebook usage.
Among the findings:
Please rate on a scale of 1-7 how concerned you are that the information you share on Facebook can be seen by people who you do not intend on sharing it with, where 1 represents “Not at all concerned” and 7 represents “Extremely concerned.”
|
|
Mean Before Video |
Mean After Video |
|
Extremely Religious |
5.4 |
5.6 |
|
Religious |
5.4 |
5.6 |
|
Somewhat Religious |
4.9 |
5.1 |
|
Not at all Religious |
4.8 |
4.9 |
How likely are you to stop using Facebook?
|
|
Extremely likely |
Somewhat likely |
Somewhat unlikely |
Extremely unlikely |
|
Extremely Religious |
8% |
12% |
27% |
54% |
|
Religious |
5% |
10% |
50% |
36% |
|
Somewhat Religious |
3% |
10% |
45% |
42% |
|
Not at all Religious |
4% |
15% |
36% |
45% |
Will the changes recently made to Facebook’s privacy settings affect your use of Facebook?
|
|
Total |
|
Yes, I will use Facebook more |
14% |
|
Yes, I will use Facebook less |
7% |
|
No, I will use Facebook the same amount |
79% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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