Flemington, NJ, May 10, 2010 – A new media study among 306 Americans revealed that people who reported being religious experienced more frequent headaches than people who indicated that they were not religious.

The study was conducted from May 6 to7 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a video highlighting recent study findings which suggest that withdrawal symptoms such as “rebound” headaches can occur in people who take headache medicines too often. To view detailed results go to: www.mediacurves.com.

Among respondents who reported being religious, 14% indicated that they experienced  headaches at least once a day, while 86% indicated having less frequent headaches. In contrast, among respondents who reported that they were not religious, 2% indicated that they experienced daily headaches, while 98% experienced less frequent headaches. In addition, religious people were more likely to take medicine to treat headaches than non-religious respondents.

Among the findings:

Please select the response that best describes how frequently you experience headaches.

Please indicate the likelihood that you will take medicine if you experience a headache using a 7-point scale, where 1 represents “Not At All Likely” and 7 represents “Extremely Likely.”

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.