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Viewers Say Brit Hume's On-Air Attempt to Proselytize Tiger Woods Failed

Brit Hume

Majority indicate Hume's comments would not compel them to convert to Christian faith

Flemington, NJ, January 11, 2010 – A new media study among 604 Americans revealed that the majority of respondents (74%) indicated that Brit Hume’s on-air comments were ‘not at all effective’ at convincing Tiger Woods to switch his faith to Christianity.

The study was conducted during January 8-11 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a news clip in which Brit Hume states that only the Christian faith, not Tiger Wood’s current Buddhist faith, can offer forgiveness for his alleged affairs. To view detailed results go to: www.mediacurves.com.

“We observed that viewers’ agreement levels declined precipitously when Hume states ‘the extent to which he can recover, it seems to me, depends on his faith. He’s said to be a Buddhist. I don’t think that faith offers the kind of forgiveness and redemption that is offered by the Christian faith,’” commented Glenn Kessler, president and CEO, HCD Research.

Among the findings:

Please indicate how effective you think Brit Hume was at convincing Tiger Woods to switch to the Christian faith.

	Total
Not at all effective	74%
Somewhat effective	21%
Extremely effective	5%

If you were in a situation such as Tiger Woods, would Brit Hume’s comments compel you to convert to Christianity (if you are not a Christian) or become more faithful (if you consider yourself Christian)?

	Total
Yes	20%
No	80%

While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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COMMENTS

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RE: Brit Hume

by herbiec (User #208439) on Monday, January 11, 2010 @ 4:40:31 PM (#4292)

Enough with the worrying over religions

RE: Brit Hume

by wall3650 (User #214098) on Monday, January 11, 2010 @ 4:40:31 PM (#4293)

Thank you. I'm sure religion had nothing to do with Wood's actions. You can be of any religion and be morally bankrupt, as is Woods.

RE: Brit Hume

by hawaiiansurf (User #200491) on Monday, January 11, 2010 @ 4:40:31 PM (#4294)

Brit Hume merely expressed his opinion. He expressed his freedom of speech. I am sick of censorship of religious beliefs. It is a misconstrued standard of seperation of church and state that permits biased persons to censor religous persons and theri statements. it is inappropriate for tiger Woods to act in his historic unfaithful behavior, yet no one cnesors the media on blasting tiger's transgressions all over the news.

RE: Brit Hume

by pshaw (User #207067) on Monday, January 11, 2010 @ 4:40:31 PM (#4295)

People should be free to discuss their religious beliefs but not proselytise. Religion not should not be discussed in a news context. Brit Hume's remarks were ignorant and inappropriate.

RE: Brit Hume

by hunter3715 (User #209381) on Monday, January 11, 2010 @ 4:40:31 PM (#4296)

very interesting - my church friends knew all about the situation but I did not.

RE: Brit Hume

by lcorabrack (User #205217) on Monday, January 11, 2010 @ 4:40:31 PM (#4297)

its a good subject but I dont thonk that statment shoould of been made it was to person for Tiger

RE: Brit Hume

by ahanlon (User #214450) on Monday, January 11, 2010 @ 4:40:31 PM (#4298)

I do not understand comaparing Christianity and Buddism.

RE: Brit Hume

by tresjody (User #211668) on Monday, January 11, 2010 @ 4:40:31 PM (#4299)

I think it's okay to share your views on religion, but not your views on someone else's religion so the question was a little iffy.

RE: Brit Hume

by BiFocal Mama (User #49334) on Monday, January 11, 2010 @ 4:40:31 PM (#4300)

A life example is what speaks about how deep of spirituality you are in your religion. Words are merely cheap talk.

RE: Brit Hume

by ibjerry (User #221132) on Monday, January 11, 2010 @ 4:40:31 PM (#4301)

Didn't know Tiger was a Buddist. Hume's comments were out of line.

RE: Brit Hume

by haiku4u56 (User #54120) on Monday, January 11, 2010 @ 4:40:31 PM (#4302)

Britt Hume has the right to his opinion, as do we all, but to tell Tiger Woods or anyone for that matter which relgion they should follow and that their religion is not appropriate is the complete antithesis of what this country stands for.

RE: Brit Hume

by Sadie75551 (User #218269) on Monday, January 11, 2010 @ 4:40:31 PM (#4303)

if he is not repentent converting to christianity will not help.

RE: Brit Hume

by fortun812 (User #222652) on Monday, January 11, 2010 @ 4:40:31 PM (#4304)

There are a lot of Tiger Woods out there...I guess they should all be Christians to live with themselves.

RE: Brit Hume

by pidpit (User #206485) on Monday, January 11, 2010 @ 4:40:31 PM (#4305)

Why are you using sources from Media Matters? They are as far left as you can get. At least use something balanced and not some so-called "non-partisan" organization funded by George Soros.

RE: Brit Hume

by msch64 (User #207969) on Monday, January 11, 2010 @ 4:40:31 PM (#4306)

Everyone's entitled to there opinion and people will decide what they chose to believe in regardless of what another says

RE: Brit Hume

by sheila (User #98750) on Monday, January 11, 2010 @ 4:40:31 PM (#4307)

that was stupid! people are going to believe what they were brought up to believe or will discover what their true inner belief is on their own-no-one eles can truly influence that decision.

RE: Brit Hume

by TaraML (User #215653) on Monday, January 11, 2010 @ 4:40:31 PM (#4308)

I think that some people will be curious about christianity and will go seek info because of it and find themselves following those beliefs. Some people will probably become buddhist just to spite Brit Hume! Others might be curious as to what buddhism is about and find that it more closely matches their own lives and begin to follow that religion. I agree with what Brit Hume said, though I'm sure it angered many for him to believe that Tiger Woods can be offered unconditional forgiveness through christianity. I am sure Brit Hume expected to be raked over the coals for this one and did it anyway - I find it brave.

RE: Brit Hume

by gteladydi (User #209277) on Monday, January 11, 2010 @ 4:40:31 PM (#4309)

I think you can talk all you want about your faith whatever it may be but please dont try to force your faith on me.

RE: Brit Hume

by Susanne Folley (User #204791) on Monday, January 11, 2010 @ 4:40:31 PM (#4310)

I appreciated hearing what Mr. Hume thinks. I value his opinions.

RE: Brit Hume

by jessejbauman (User #232824) on Monday, January 11, 2010 @ 4:40:31 PM (#4311)

I may be a minority, but I think that addressing religion on television is a good idea. There are a lot of misconceptions about many religions and more dialoguing can help the public understand religions more clearly. I do not agree with Brit's underlying dissing of Buddhism, but a two way dialogue or advervisements promoting each religion is a good idea. Take care!

RE: Brit Hume

by jct (User #214030) on Monday, January 11, 2010 @ 4:40:31 PM (#4312)

bad tiger..

RE: Brit Hume

by angelaniggeling (User #202015) on Monday, January 11, 2010 @ 4:40:31 PM (#4313)

Inappropriate for him to "suggest" someone else switch their religion beliefs.

RE: Brit Hume

by scooper360 (User #220948) on Monday, January 11, 2010 @ 4:40:31 PM (#4314)

the guy is an idiot

RE: Brit Hume

by ms1323 (User #213660) on Monday, January 11, 2010 @ 4:40:31 PM (#4315)

While I think it is acceptable to talk about personal religious beliefs on television, I don't think that Brit Hume hs the right to do so in his title of news reporter. That position is supposed to be held by non biased people, his comments clearly shared his bias towards Christianity.

RE: Brit Hume

by sablelulu (User #99757) on Monday, January 11, 2010 @ 4:40:31 PM (#4316)

a spritual person knows where they stand

RE: Brit Hume

by dvflamingo (User #204816) on Monday, January 11, 2010 @ 4:40:31 PM (#4317)

I think the actions that Tiger Woods took was wrong and I know he knows it was wrong - but he did it anyway. He probably would not have stopped his behavior, if he had not got caught. I think his actions is forgivable and he should seek help of some kind.

RE: Brit Hume

by estherqs (User #207940) on Monday, January 11, 2010 @ 4:40:31 PM (#4318)

people should not tell other people what religion they should be

RE: Brit Hume

by tyroxoid (User #204516) on Monday, January 11, 2010 @ 4:40:31 PM (#4319)

Brit Hume is an idiot

RE: Brit Hume

by rkmast (User #217781) on Monday, January 11, 2010 @ 4:40:31 PM (#4320)

effective in thought provoking

RE: Brit Hume

by RuthAnn (User #99508) on Monday, January 11, 2010 @ 4:40:31 PM (#4321)

I have paid no attention to the Tiger Woods' scandel or to any other celebrity scandel.

RE: Brit Hume

by amievg (User #232835) on Monday, January 11, 2010 @ 4:40:31 PM (#4322)

I found his comments out of place and with little relevance- he doesn't even appear to know much about Tiger's religious preference. In addition at this point it would be self-centered for Tiger to be concerned about himself when he has caused his family so much pain.

RE: Brit Hume

by barish (User #210165) on Monday, January 11, 2010 @ 4:40:31 PM (#4323)

If words on T.V. make you convert, you were not very strong in your beliefs to begin with!!

RE: Brit Hume

by nanwhi (User #207975) on Monday, January 11, 2010 @ 4:40:31 PM (#4324)

I think Brit Hume's comments were very appropriate. He did not push Christianity down Tiger's throat, but just was making some very helpful suggestions.

RE: Brit Hume

by Dreamcatcher (User #217636) on Monday, January 11, 2010 @ 4:40:31 PM (#4325)

In general I feel everybody should have the freedom to speak about their religious beliefs, not shove it down anothers throat, and that it can have a negative effect on people. No one religion is 100% right. It's all open to human interpretation.

RE: Brit Hume

by rquilt (User #214831) on Monday, January 11, 2010 @ 4:40:31 PM (#4326)

Budhism promotes self improvement and a desire to endure difficult situations, as well as Christianity does, but through self-realization.

RE: Brit Hume

by bwing (User #214836) on Monday, January 11, 2010 @ 4:40:31 PM (#4327)

Opinions, especially about religion and law, need to be backed up by facts.

RE: Brit Hume

by alondrabelle (User #228951) on Monday, January 11, 2010 @ 4:40:31 PM (#4328)

is a free country you can choose what ever religion you believe on

RE: Brit Hume

by yjsk2100 (User #212700) on Monday, January 11, 2010 @ 4:40:31 PM (#4329)

I believe in Jesus Christ. I do not believe in Budda.

RE: Brit Hume

by jeanni (User #49297) on Monday, January 11, 2010 @ 4:40:31 PM (#4330)

People have the right to discuss their own beliefs - not others. Statement was totally inappropriate. (I couldn't believe he was serious)

RE: Brit Hume

by dcrossley (User #214444) on Monday, January 11, 2010 @ 4:40:31 PM (#4331)

It is ridiculous to thing that video would change anyone's mind

RE: Brit Hume

by rdlarso (User #201472) on Monday, January 11, 2010 @ 4:40:31 PM (#4332)

A true christian would not make those kind of comments in public. They may feel it but to put yourself in front of a camera seems like he is trying to get attention not help save tiger.

RE: Brit Hume

by conlewb (User #218853) on Monday, January 11, 2010 @ 4:40:31 PM (#4333)

i was suprised by BriteHume speaking out with his thoughts about Tiger's perceived problem,an i to believe Tiger does have a major personal/family problem. Supries yes but pleased by Brits feeling on a matter obviosly important in that he percieved Tiger a person he (Brite) a man of integrety,an talent an worthy of respect ,so Brite publicly stated what would resore a whole lot of peoples respect in Tiger again.

RE: Brit Hume

by betteblue921 (User #54274) on Monday, January 11, 2010 @ 4:40:31 PM (#4334)

The whole idea was rather strange.

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by Maurina (Anonymous User) on Friday, May 18, 2012 @ 1:09:56 AM (#7626)

He is what, Shannon? Top Banana? It's so confusing. Honestly, I have no truck with him eihter way, it's you people I can't stand. The Scott Roeders and Eric Rudolphs and Stevenson Billings of this world. Always ready to play that forgiven card to excuse your shortcomings and ethical failings.And abortion is nothing if not population control on its face. Usually when a mother feels unable for some reason or another to raise a child.It is easy for you to excuse the darker consequences of your creed by just saying that the perpetrators aren't the real christians. Like we need to give them all some liturgical litmus test. I don't think they are any better or worse than the taliban, you actually have a lot in common. But the moslem kids are willing to die for their prophet. Perhaps if the christian youth would show the same zeal into turning themselves into suicide bombs, we could win this frigging conflict. Guess we just don't love god enough over here to give tit for tat

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RE: Brit Hume

by neumanng (User #214523) on Monday, January 11, 2010 @ 4:40:31 PM (#4335)

Brit Hume is a commentator and is fully within his rights to state his opinion. I dont always agree, but I think his comments are appropriate and sincere.

RE: Brit Hume

by brandi56 (User #221554) on Monday, January 11, 2010 @ 4:40:31 PM (#4336)

i beleive that is tiger s own personal business and this shouldnt be aired

RE: Brit Hume

by eileenfar (User #66730) on Monday, January 11, 2010 @ 4:40:31 PM (#4337)

OK. Now I've seen it. Any religious person who is Christian would likely say the same ... Tiger's spiritual advisor; the Pope. Not sure why this person was offered the opportunity to couch it in religious terms but it's my understanding that is Fox's approach to most things and seeking out fundamentalists, who have no sense of place or proportion.

RE: Brit Hume

by americanbuilder (User #205749) on Monday, January 11, 2010 @ 4:40:31 PM (#4338)

god forbid a person speaks of christianity ! i wonder if hume had said the same thing about islam, would it be such a big deal ? media matters what are you so afraid of ? good for hume !

RE: Brit Hume

by kvmj11 (User #220537) on Monday, January 11, 2010 @ 4:40:31 PM (#4339)

While I think that it's appropriate to discuss religion on national tv, Hume was proselytizing and was very wrong. There is no divinity in Buddhism but the state that would be similar would be nirvana. Brit Hume comes off as doltish.

RE: Brit Hume

by bgraves (User #211139) on Monday, January 11, 2010 @ 4:40:31 PM (#4340)

I do not believe that Brit's comments would make much of a difference in Tiger Wood's beliefs as a buddist, its alll a matter of personal beliefs and what that person see's is right for them, not what someone else sees as being right or wrong.

RE: Brit Hume

by zack2054 (User #218848) on Monday, January 11, 2010 @ 4:40:31 PM (#4341)

brit hume comes across as a big phoney and trying to get attention for himself typical media

RE: Brit Hume

by ladyglo (User #100103) on Monday, January 11, 2010 @ 4:40:31 PM (#4342)

Religion is personal.

RE: Brit Hume

by 4patches (User #67580) on Monday, January 11, 2010 @ 4:40:32 PM (#4343)

Christians do give impression of forgiveness. For my experience personally, all religions are for personal gain.

RE: Brit Hume

by goforit (User #222478) on Monday, January 11, 2010 @ 4:40:32 PM (#4344)

A very interesting survey. There is so much truth to what Humm said to Tiger Woods. I hope that he would at least consider. He has nothing to loose and everything to gain.

RE: Brit Hume

by kevinpfahy (User #225330) on Monday, January 11, 2010 @ 4:40:32 PM (#4345)

I do not think this survey really grasoed the differnce between Buddahism and Chritianity. The belief of Buddahism in kharma is not comparable to Christianity. It is apples anfd oranges.

RE: Brit Hume

by sughiely (User #220891) on Monday, January 11, 2010 @ 4:40:32 PM (#4346)

i think tiger woods is geerally a good person who got himself into a bad situation

RE: Brit Hume

by jesjenmom (User #210155) on Monday, January 11, 2010 @ 4:40:32 PM (#4347)

PERSONAL religious belief should be "personal" not PUBLIC!

RE: Brit Hume

by lalala629 (User #204263) on Monday, January 11, 2010 @ 4:40:32 PM (#4348)

I had not watched that clip before- wow. I heard he said something, but didn't realize it was such an opinionated comment. Tiger was caught with so many women, he obviously has a problem not related to his religious beliefs. Religion has nothing to do with addiction. I know many who suffer from addiction and are very devout to their religion. Mr. Hume needs to keep his personal religious views to himself.

RE: Brit Hume

by rilynn (User #211474) on Monday, January 11, 2010 @ 4:40:32 PM (#4349)

As a Christian, I may not agree with the beliefs of other religions, however it is not my place to judge a person based on what he does or doesn't believe. Brit Humes remarks are not what a good Christian man walking in faith would do, he makes all of us look bad.

RE: Brit Hume

by mktwlj (User #211446) on Monday, January 11, 2010 @ 4:40:32 PM (#4350)

Britt Hume should be ashamed. His behavior is inappropriate and indicates religious ignorance, intolerance and racism.

RE: Brit Hume

by pwood20 (User #213205) on Monday, January 11, 2010 @ 4:40:32 PM (#4351)

The ORielly Factor is an opinion show. Bret Hume gave his opinion. Those caling for him to resign are either anti-FOX or anti-Christian. There would be no outcry if he had said Tiger should become a muslim.

RE: Brit Hume

by winstontk (User #210974) on Monday, January 11, 2010 @ 4:40:32 PM (#4352)

These comments that Brit Hume made is disrespectful to non Christains. Christians are not the only worthwhile faith there is.

RE: Brit Hume

by rsevern (User #205730) on Monday, January 11, 2010 @ 4:40:32 PM (#4353)

Hume was not attempting to convert Woods, merely to make a wry comment about Woods manifest need for redemption.

RE: Brit Hume

by sportwidow (User #222840) on Monday, January 11, 2010 @ 4:40:32 PM (#4354)

My opinion of Mr. Hume went down as he babbled about Tiger coming over to his religion. That he said that was very odd.

RE: Brit Hume

by farmcat2 (User #203685) on Monday, January 11, 2010 @ 4:40:32 PM (#4355)

I personally feel that this video clip only affects the way in which I think of Brit Hume. It does not, in any way, affect the way I feel about Buddhism or Christianity. This man does not have the last say on anything, as far as I am concerned!!

RE: Brit Hume

by june_in_florida (User #206132) on Monday, January 11, 2010 @ 4:40:32 PM (#4356)

I think Brit was right on by his comments

RE: Brit Hume

by mlg1948 (User #220746) on Monday, January 11, 2010 @ 4:40:32 PM (#4357)

Informative, I had not seen the news clipping before and it's so sad that Brit Hume is so arrogant as to suggest that ANY religion, Buddhist or otherwise, would not promote forgiveness. Shame on him!

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