MediaCurves.com

Americans Happy about Changes in Caloric Content for Children's Meals at McDonalds

2011-08-01 00:00:00.0

Flemington, NJ, August 1, 2011 -- A new national study among 428 Americans revealed that an overwhelming majority of men (92%) and women (88%) support the new changes in caloric content to McDonalds Happy Meals.

New Nike World Cup Ad Wouldn't be in the Running for Top Super Bowl Ads

2010-05-24 00:00:00.0

Flemington, NJ, May 24, 2010 -- Results of a new national media study among 300 viewers of a new Nike commercial featuring the World Cup competition revealed that the ad ranked 18th when compared to ad scores from this years Super Bowl ads.

New Nike Ad Featuring Tiger Causes Confusion and Skepticism Among Viewers

2010-04-08 00:00:00.0

Flemington, NJ, April 8, 2010 -- Results from a national media study among 600 Americans revealed that viewers reported feeling confused and skeptical while watching a new Nike ad featuring Tiger Woods.

Cablevision Ads More Effective than ABC Ads in Response to Programming Dispute

2010-03-09 00:00:00.0

Flemington, NJ, March 9, 2010 -- A new media study among 407 viewers of ads that were sponsored by New York area WABC television and cable provider Cablevision Systems Corporation regarding their programming dispute revealed that viewer favorability decreased more for ABC than for Cablevision after viewing the companies attack ads.

Viewers More Likely to Switch from Cablevision after Viewing ABC Commercial

2010-03-08 00:00:00.0

Flemington, NJ, March 8, 2010 -- A new media study among 407 viewers of ads that were sponsored ABC and Cablevision regarding their programming dispute revealed that viewers were more likely to switch service providers after viewing a commercial from ABC, especially among viewers using Cablevision.

College Student's Perceptions of Super Bowl Ads Differ from Non-Students

2010-02-12 00:00:00.0

Flemington, NJ, February 12, 2010 -- Results of a national study conducted among 3,000 Super Bowl viewers revealed that there is a statistically significant difference in how college students and non-students perceive Super Bowl ads.

Men and Women at Odds Over Top Super Bowl Ads

2010-02-11 00:00:00.0

Flemington, NJ, February 11, 2010 -- Results of a national study conducted among thousands of Super Bowl viewers revealed that there is a statistically significant difference in how men and women perceive Super Bowl ads.

CBS Survivor Spot Rated as Worst Ad of Super Bowl XLIV

2010-02-10 00:00:00.0

Flemington, NJ, February 10, 2010 -- Results of a national study conducted among thousands of Super Bowl viewers revealed that the CBS Survivor commercial was rated as the worst ad of Super Bowl XLIV.

Super Bowl Ad Scores Continue to Decline Compared to 2008 and 2009 Ads

2010-02-09 00:00:00.0

Flemington, NJ, February 9, 2010 -- Results of a national study that compared the 2008 and 2009 Super Bowl ads against this years ads revealed that the top five ads in 2010 scored statistically lower than the top five ads from similar studies conducted in 2008 and 2009.

Viewers Split on Decision by CBS to Reject Mancrunch Ad from Super Bowl

2010-02-04 00:00:00.0

Flemington, NJ, February 4, 2010 -- A new media study among 300 Americans revealed that respondents were split on the decision by CBS to reject an ad sponsored by a gay dating website, after viewing the ad.