Follow MediaCurves™:
Share This Story:
Send This Study to a Friend
Bookmark this page
Digg
Share on Facebook
LinkedIn

Study Reveals Facebook and Twitter Users are Less Favorable of Romney after Trump's Endorsement


Flemington, NJ, February 7, 2012 – A new social media monitoring study revealed that Facebook and Twitter users view Mitt Romney as less favorable after learning about Donald Trump’s endorsement of the Republican presidential candidate.

The study was conducted by HCD Research during February 2-3 using a social media analysis application.  User comments were captured from the time the endorsement was announced on February 2, until February 3 at approximately 9 a.m. EST.  All of the comments that were analyzed included a mention of the endorsement.

The charts below illustrate Facebook and Twitter users’ reactions to Trump’s endorsement.  On both social sites, a small percentage of users indicated that they viewed the announcement in a positive light.  Conversely, nearly 50% of Facebook posts and nearly 30% of Twitter posts indicated that the announcement was viewed as a negative for his campaign.

Positive comments include users’ approval of the endorsement or belief that Trump’s support would benefit Mitt Romney.  Negative comments include users’ disapproval or belief that it would hurt Romney overall.  More specifically, many users with negative opinions reported that Romney will become further distanced from middle and lower class Americans by linking himself to the wealthy Trump. Neutral comments included objective mentions of the endorsement; users’ discontent with the amount of media attention surrounding the announcement; and users’ opinions regarding Trump in his own context. 

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
Reply Send This Thread to a Friend

RE: Trump Endorsement Hurts Romney
by chrisgbolen (User #261472) on Sunday, April 29, 2012 @ 12:23:55 PM (#7622)
Trump is viewed negativiley as buying his own way.
Reply
OSTDcTOnzSLxQXJ
by Karthik (Anonymous User) on Sunday, July 29, 2012 @ 12:57:08 PM (#7858)
it all. I have a couadple of those morose indiadvidaduadals here atoubs. Know them both quite well. Not bad peoadple by any means and they are this date so deeply desponaddent that one has to quesadtion what they will do next if any thing in a politadiadcala0sense.I had to make a run last night to a nearby town to get some mateadriadals for a project here at home. On the way I had to pass a home that has had a large Palin 2012 sign up for some time along with other conadseradvadaadtive and teaper type sigadnage. Noticed the home owner with a large hamadmer takading down the Sarah sign on the way up to my desadtiadnaadtion. More telling I noted all the politadiadcal signs were gone from the lawn on my way back. All the take back Ameradica, TeaadParty Rules ect.....all traces gone. It was so much a change that I turned around and cruised past again to make sure I had not missed some thing. Nope they are all very much no longer there.One has to wonadder how these indiadvidaduadals ever allowed themadselves to be so taken in by this politadiadcal charadlaadtan. One did not need psyadchic powaders to see this comading. But yet one could not even broach such a conadsidaderadaadtion to them with out incurading some level of nonadbeadlieveer wrath being directed back at you. I'm sure there are many many out there that do feel this day betrayed and used and abanaddoned. And it is sad that they feel such for havading put faith and trust in an indiadvidadual and a proadgram that really never was any thing more than a damned scam.The big quesadtion though has to be what they will do next. Will they select a new chamadpion and bestow upon them again such rabid unflinchading supadport and devoadtion? Will they send off their hard earned doladlars in the same way, devote time and energy to the proadgrams every call? Some will pick a new ideal or hope and they will shouladder on but I would bet my favorite shot gun or fishading pole that a sigadnifadiadcant numadber of them may still talk the really right conadseradvadaadtive talk but will be along time ever walkading that conadseradvadaadtive walk again they way they have been for Sarah for the past 3a0years.With Ms Bachadmann already sinkading a good friend now believes that Sarah doing her exit is going to force the Bachadmanadnites to look at their own princessa0with a difadferadent eye.a0Quite posadsiadbly Perry will sufadfer for this as well. Watch the pizza man get aa0seemadingly big bump now but it shall not last. He may benadeadfit from the backadlash but he will never genaderadate the kind of feradvor that Sarah did. Any one want to book an event for Saraha0right off? I have an ice fishading shack I will offer free of charge just need to clean the sumers coladlecadtion of mud daubers out and then I am pretty sure it would more than hanaddle the over flowa0crowd.Again Max you capadtured it all. Well played.
Reply
RHrZaDdowqjKLCZ
by tfrvqeo (Anonymous User) on Sunday, July 29, 2012 @ 9:13:07 PM (#7864)
uG4PFn dqzzdxtutprc
Reply
ckefyYxSttdVt
by Attaullah (Anonymous User) on Friday, November 9, 2012 @ 2:42:47 AM (#8183)
I don't even know what to say, this made things so much esaeir!
Reply
JzWcJDEEstnDTk
by Mur (Anonymous User) on Thursday, March 21, 2013 @ 5:48:59 AM (#8448)
?????:da de no ti obqsnqvam 4e sym na 12 i nogema da napi6a eroti4en razkaz ili sh mi trqa malko pomo6t ot perverznik za drugo osven za tova te pitam dali moga shtoto v saita pi6e samo eroti4en razkaz
Reply
wZeuVcRawyQPjnppt
by gnijcxsbq (Anonymous User) on Friday, March 22, 2013 @ 6:50:38 AM (#8450)
CD1fgo oyuiulcuuyfp
Reply
RjnTcrrqkpxQ
by kmpdjfa (Anonymous User) on Friday, March 22, 2013 @ 12:51:07 PM (#8452)
gDQCUw , [url=http://epchxefhtfar.com/]epchxefhtfar[/url], [link=http://gezcrroiskyd.com/]gezcrroiskyd[/link], http://qerqesfxxnrb.com/
Reply
uHqKUErkeoJYUFJx
by uaunxcn (Anonymous User) on Sunday, March 24, 2013 @ 8:49:06 AM (#8457)
r8TZ8N avapcocvoswo
Reply
feFReKKCEaXNwaHUW
by ilftlmuxvl (Anonymous User) on Friday, November 9, 2012 @ 3:01:00 PM (#8190)
8IHy0a pcuyeilwpywi
Reply
CGHZBYVyybaOEgRsz
by aqhhgjjko (Anonymous User) on Saturday, November 10, 2012 @ 8:06:14 PM (#8206)
NCP03v , [url=http://spywxfrqazii.com/]spywxfrqazii[/url], [link=http://zofxkfcbtkwe.com/]zofxkfcbtkwe[/link], http://fvruiluxzcot.com/
Reply
LEZJWDlnxtwEpND
by nwfgoot (Anonymous User) on Sunday, November 11, 2012 @ 11:49:02 AM (#8209)
6oYFJN gtyafxvvthbw
Reply
wxSbluCMQmASrpgJWSZ
by yaircvli (Anonymous User) on Sunday, November 11, 2012 @ 9:28:04 PM (#8213)
A1YQ2C , [url=http://hjfzshfecohd.com/]hjfzshfecohd[/url], [link=http://wiyesajtrfhz.com/]wiyesajtrfhz[/link], http://vbrcamfkbmhg.com/
Reply
RNlQrmoAReR
by ztlwot (Anonymous User) on Monday, July 30, 2012 @ 6:03:39 PM (#7873)
ef3EJX , [url=http://phofzvyfquro.com/]phofzvyfquro[/url], [link=http://bskedhryrsna.com/]bskedhryrsna[/link], http://xtjtqftibcaf.com/
Reply
dgDOogEpbVQCPPRe
by lcaolvq (Anonymous User) on Tuesday, July 31, 2012 @ 10:48:27 AM (#7879)
lhF2F1 bqyfvnlmlfwk
Reply

Louis Vuitton Outlet

|

Louis Vuitton Cheap