Flemington, NJ, November 8, 2010 – A new national study among 1,681 self-reported Democrats, Republicans and Independents revealed that all parties were slightly more likely to vote for Sarah Palin if she ran for president after viewing a new ad featuring Palin
After viewing the ad, respondents from each party indicated that they were slightly more likely to vote for Palin. Among all parties Democrats increased their support from 12% to 14%; Republicans increased their support from 60% to 63%; and Independents increased their support from 27% to 28%.
Respondents were also asked to rate Sarah Palin based on various personal attributes. After viewing the ad, all parties increased their likeability and believability ratings. While Independents were responsible for the most significant increases in the areas of likeability and believability, they were the only party to decrease their sincerity rating.
Among the emotions that were felt most while viewing ad, nearly half of Republicans (49%) reported feeling inspiration, while 34% of Democrats and 38% of Independents reported feeling skepticism.
Among the Findings:
Would you support Sarah Palin if she were to run in the Presidential Election in 2012?
|
|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Yes |
9% |
13% |
56% |
65% |
27% |
29% |
|
No |
91% |
87% |
44% |
35% |
73% |
71% |
Please rate Sarah Palin on the following attributes.
|
|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Likeability |
2.9 |
3.2 |
5.2 |
5.4 |
3.7 |
4.4 |
|
Believability |
2.2 |
2.4 |
4.7 |
4.8 |
3.3 |
3.7 |
|
Sincerity |
2.6 |
2.8 |
4.9 |
5.0 |
3.8 |
3.6 |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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