Flemington, NJ, September 12, 2011 – A new national study among 1,423 self-reported Republicans, Democrats and Independents revealed that after viewing an attack ad on Rick Perry sponsored by Ron Paul, Republicans were less favorable toward Rick Perry.
The study was conducted by HCD Research on September 8, to obtain Americans’ perceptions of a new ad by Ron Paul, which contrasts Ron Paul’s early support for Ronald Reagan, with Rick Perry’s support for former Vice President Al Gore.
Prior to viewing the ad, 76% of Republicans reported that they had a favorable opinion of Rick Perry. After viewing the ad, the favorability level for Rick Perry decreased to 50% among Republicans. In contrast, favorability for Ron Paul increased slightly among Republicans from 71% prior to viewing the ad, to 73% after viewing the ad.
Among the findings:
Which of the following best describes your overall opinion of Rick Perry, the Republican candidate for the President of the United States in the 2012 election?
|
|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Very Favorable |
5% |
5% |
20% |
11% |
5% |
6% |
|
Somewhat Favorable |
21% |
21% |
56% |
39% |
36% |
25% |
|
Somewhat Unfavorable |
34% |
36% |
17% |
29% |
35% |
41% |
|
Very Unfavorable |
40% |
38% |
7% |
21% |
23% |
28 |
Which of the flowing best describes your overall opinion of Ron Paul, the Republican candidate for the President of the United States in the 2012 election?
|
|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Very Favorable |
8% |
7% |
17% |
19% |
16% |
17% |
|
Somewhat Favorable |
34% |
28% |
54% |
54% |
44% |
39% |
|
Somewhat Unfavorable |
37% |
34% |
23% |
19% |
31% |
30% |
|
Very Unfavorable |
20% |
30% |
6% |
8% |
9% |
14% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook:http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site atwww.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisement.
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