Flemington, NJ, June 5, 2009 – A series of national media studies conducted during the seven months of President Obama’s term of office revealed that his highest rated speech to date was his speech to congress on February 24, 2009, followed by his speech in Egypt yesterday.
The studies were conducted by the MediaCurves.com® website from January 2008 to June 2009, to obtain Americans’ perceptions of various speeches given by President Barack Obama during his time in office.
The series of studies were conducted on major speeches given by President Obama to derive overall ratings for each speech. The ratings were based on a scale of 1-7, which was used to measure viewers’ perceptions of Obama’s likeability, believability and sincerity after watching each speech.
President Obama’s highest rated speeches included his speech to congress on February 24, 2009, which earned a rating of 5.5, followed closely by his speech in Egypt yesterday, which earned a 5.4. His lowest rated speeches were his speech on al Qaeda on March 27, which received a rating of 4.9, and his recent speech regarding General Motors on June 1, 2009, which also received a rating of 4.9.
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (firstname.lastname@example.org). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves.