Flemington, NJ, August 18, 2010 – A new national media study among 1,661 self-reported Democrats, Republicans and Independents revealed that while President Obama’s speech on the mosque near Ground Zero garnered increased support from Democrats and Independents, the majority of all parties indicated that they are not in favor of a mosque near Ground Zero.
The study was conducted during August 17-18 by HCD Research using its MediaCurves.com® website, to obtain viewers perceptions of a video in which President Obama discusses the potential mosque/Islamic community center near Ground Zero. To view detailed results of the study go to: www.mediacurves.com.
Among the findings:
Do you think a mosque/Islamic community center should be built near Ground Zero?
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Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Yes |
33% |
41% |
8% |
9% |
22% |
33% |
|
No |
67% |
59% |
92% |
91% |
78% |
67% |
Do you think President Barack Obama’s father’s Muslim background is impacting his decision?
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|
Democrats |
Republicans |
Independents |
|||
|
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
|
Yes |
37% |
33% |
81% |
79% |
55% |
57% |
|
No |
63% |
67% |
19% |
21% |
45% |
43% |
While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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