Flemington, NJ, April 23, 2010 – A new media study among 326 Democrats, Republicans and Independents revealed that all parties were favorable of President Obama’s Wall Street reform plan after viewing a video clip of his speech yesterday.

The study was conducted during April 22-23 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip of President Obama’s speech on Wall Street reform yesterday. To view detailed results go to: www.mediacurves.com.

 Among all respondents, favorability for President Obama’s plans for Wall Street reform increased from 54% prior to viewing the video to 62% after viewing the video. Republicans represented the greatest increase in favorability for reform with 7% reporting that they were in favor prior to viewing the video and 26% reporting that they were in favor after viewing the video. In addition, the average believability ratings for President Obama, based on a 1-7 scale, increased from 4.0 prior to viewing the video to 4.3 after viewing the video.

 Among the findings:

 Are you in favor of President Obama’s current plan for Wall Street reform in the United States?

Please rate President Barack Obama on the following attributes where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute.”

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.