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All Parties More Favorable of Wall Street Reform After Viewing Obama's Speech


Obama Wall Street Reform
Believability scores for Obama increase after Wall Street reform speech

Flemington, NJ, April 23, 2010 – A new media study among 326 Democrats, Republicans and Independents revealed that all parties were favorable of President Obama’s Wall Street reform plan after viewing a video clip of his speech yesterday.

The study was conducted during April 22-23 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip of President Obama’s speech on Wall Street reform yesterday. To view detailed results go to: www.mediacurves.com.

 Among all respondents, favorability for President Obama’s plans for Wall Street reform increased from 54% prior to viewing the video to 62% after viewing the video. Republicans represented the greatest increase in favorability for reform with 7% reporting that they were in favor prior to viewing the video and 26% reporting that they were in favor after viewing the video. In addition, the average believability ratings for President Obama, based on a 1-7 scale, increased from 4.0 prior to viewing the video to 4.3 after viewing the video.

 Among the findings:

 Are you in favor of President Obama’s current plan for Wall Street reform in the United States?

Before Viewing Video

Democrat

Republican

Independent

Total

Yes, I am in favor of his plans

86%

7%

53%

54%

No, I am not in favor of his plans

14%

93%

47%

46%

After Viewing Video

Democrat

Republican

Independent

Total

Yes, I am in favor of his plans

88%

26%

59%

62%

No, I am not in favor of his plans

12%

74%

41%

38%

Please rate President Barack Obama on the following attributes where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute.”

Mean

Before Video

After Video

Likeability

4.9

4.8

Believability

4.0

4.3

Sincerity

4.3

4.4

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
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RE: Obama Wall Street Reform
by Greg (Anonymous User) on Monday, April 26, 2010 @ 11:54:19 PM (#5684)
This is a good sign. I was afraid there were no moderate, rational, or pragmatic conservatives left.
Too bad there are so very few in Congress. Twenty-eight of them left Congress during the Bush
administration because they and their valuable input had been minimized by the far right. Very
unfortunate.
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