Flemington, NJ, March 23, 2010 – A new media study among 336 self-reported Democrats, Republicans and Independents who viewed a video clip of South Carolina’s Attorney General asserting that the health reform plan was unconstitutional, revealed that reactions to the idea were split among political parties.
The study was conducted during March 22-23 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a news clip discussing a movement by several state attorney generals to sue the federal government over passing the health care reform plan, which they believe is unconstitutional. To view detailed results go to: www.mediacurves.com.
After viewing the video, the majority of Democrats (77%) reported that the health care reform plan did not violate the United States Constitution, while the majority of Republicans (87%) indicated that the plan does violate the constitution. Among Independents a slight majority (56%) reported that it did violate the constitution.
While the majority of Democrats (67%) reported that the Attorney General’s decision to sue the federal government was related to partisanship and a political party agenda, the majority of Republicans (83%) indicated that the decision was motivated by concerns that the bill is unconstitutional.
Among the findings:
Do you think the passing of the Obama administration’s health care reform plan violates the United States Constitution?
|
|
Democrat
|
Republican
|
Independent
|
|
Yes
|
23%
|
87%
|
56%
|
|
No
|
77%
|
13%
|
44%
|
Do you think that the attorney generals’ decision to sue the federal government over health care reform is motivated by:
|
|
Democrat
|
Republican
|
Independent
|
|
Concerns that the bill is unconstitutional
|
20%
|
83%
|
42%
|
|
Partisanship/ political party agenda
|
67%
|
10%
|
48%
|
|
Personal political aspirations
|
14%
|
4%
|
7%
|
|
Other
|
0%
|
4%
|
3%
|
While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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