Flemington, NJ, January 27, 2010 – A new media study among 2,203 Americans prior to the president’s State of the Union address revealed that Democrats rated President Obama’s likeability the highest on a seven-point scale with a 5.9, compared to Republicans (3.9) and Independents (5.0).
The study was conducted among self-reported Democrats, Republicans and Independents during January 26-27 by HCD Research using its MediaCurves.com® website. Respondents were asked to indicate their “level of favorability” regarding critical issues, including the U.S. economy, health care and foreign policy. Respondents were also asked to rate the president on a scale from 1-7 regarding likeability.
A follow-up study will be conducted tonight after his address. The results will be posted within 90 minutes of the speech’s conclusion. To view detailed results of the studies go to: www.mediacurves.com.
The majority of Democrats (77%) reported that they would vote for President Obama if he ran for re-election, while an overwhelming majority of Republicans (91%) indicated that they would not vote for him. Independents were split, with a slight majority (57%) reporting that they would not vote to re-elect President Obama.
Among the findings:
Please rate President Barack Obama on the following attribute where 1 represents “Not at all strong in this attribute” and 7 represents “Extremely strong in this attribute.”
|
Likeability: |
Mean |
|
Democrats |
5.9 |
|
Republicans |
3.9 |
|
Independents |
5.0 |
Are you in favor of President Barack Obama’s plans for the future of health care?
|
|
Democrats |
Republicans |
Independents |
|
Yes, I am in favor of his plans |
75% |
10% |
41% |
|
No, I am not in favor of his plans |
25% |
90% |
59% |
Are you in favor of President Barack Obama’s plans for the future of the U.S. economy?
|
|
Democrats |
Republicans |
Independents |
|
Yes, I am in favor of his plans |
80% |
13% |
45% |
|
No, I am not in favor of his plans |
20% |
87% |
55% |
Are you in favor of President Barack Obama’s plans for the future of U.S. foreign policy?
|
|
Democrats |
Republicans |
Independents |
|
Yes, I am in favor of his plans |
75% |
24% |
47% |
|
No, I am not in favor of his plans |
25% |
76% |
53% |
Would you vote for Barack Obama if he ran for a second term as President?
|
|
Democrats |
Republicans |
Independents |
|
Yes |
77% |
9% |
43% |
|
No |
23% |
91% |
57% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
sincerly, Isaac.B.Merritt : Dissabled Veteran, " US-Army & Navy "
details.