Flemington, NJ, December 16, 2009 – A new media study among 301 viewers of a an interview with President Barack Obama revealed that nearly half of the viewers (49%) reported that the U.S. should decrease troop involvement in Afghanistan after viewing the video.
The study was conducted by HCD Research using its MediaCurves.com® website on December 14-15, to obtain viewers’ perceptions of an interview with President Barack Obama in which he discusses U.S. military involvement in Afghanistan. To view agreement curves and detailed results go to: www.mediacurves.com.
“Agreement levels typically declined for Republicans and rose for Democrats throughout the video. The one point at which the agreement level declined for Democrats occurred when President Obama stated, ‘there are, I think, elements in Afghanistan who would be perfectly satisfied to make Afghanistan a permanent protectorate of the United States,’” explained Glenn Kessler, president and CEO, HCD Research.
No significant changes in viewers’ perceptions were revealed before or after they watched the video. After viewing the video, 25% of viewers agreed with the decision to begin withdrawing troops from Afghanistan in the summer of 2011, while 45% of viewers reported that troops should be withdrawn earlier, and 31% of viewers indicated that troops should be withdrawn later than the summer of 2011.
Among the findings:
Should U.S. troop involvement in Afghanistan:
|
|
Before Video |
After Video |
|
Increase |
39% |
38% |
|
Decrease |
48% |
49% |
|
Stay the same |
13% |
14% |
When do you think the U.S. should begin withdrawing troops from Afghanistan?
|
|
Before Video |
After Video |
|
Sooner than the summer of 2011 |
44% |
45% |
|
In the summer of 2011 |
24% |
25% |
|
Later than the summer of 2011 |
29% |
28% |
|
Never |
2% |
3% |
While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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