Flemington, NJ, November 18, 2009 – Results from a new media study among 328 Americans revealed that the majority (66%) reported that a student who supports gay marriage should not be forced to stand for the Pledge of Allegiance after watching a news clip featuring the story.
The study was conducted by HCD Research using its MediaCurves.com® website on November 17-18, to obtain viewers’ perceptions of a video clip about a 10-year-old student’s refusal to stand during the Pledge of Allegiance until gay marriage was legalized. To view interest curves and detailed results go to: www.mediacurves.com.
While the majority of respondents supported the student after watching the video, prior to viewing the video, the majority of viewers (65%) indicated that students “should be” forced to stand for the Pledge of Allegiance.
In addition, after watching the video, the majority of viewers (72%) reported that if they were in school, they would support having this student attend their school.
Among the findings:
Should this student be forced to stand for the Pledge of Allegiance? (After Video)
|
|
Total |
|
Yes |
34% |
|
No |
66% |
Do you think students should be forced to stand for the Pledge of Allegiance in school? (Before Video)
|
|
Total |
|
Yes |
65% |
|
No |
35% |
If you were in school, would you support having this student attend your school?
|
|
Total |
|
Yes |
72% |
|
No |
28% |
Do you think that the Pledge of Allegiance is correct in stating that there is “liberty and justice for all?”
|
|
Before Video |
After Video |
|
Yes |
77% |
59% |
|
No |
23% |
41% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
That most of you guys over there don't get that is just sad.
And don't go saying that he hates the country and the servicemen and woman who fight for it just because of his viewpoint. If you force a pledge, then it has no meaning. It's supposed to be a voluntary pledge, for one. And for two, it NEVER MENTIONS THE MILITARY IN THE PLEDGE. Do you even know the pledge at all? Because from your ignorant comment it doesn't seem like you do.