Flemington, NJ, September 14, 2009 – A new media study among 230 New Jersey residents who viewed a recent ad which endorsed Chris Christie, the Republican candidate in the New Jersey Governor race revealed that the majority of all political parties reported that the ad was effective.
The study was conducted by HCD Research using its MediaCurves.com® website on September 11, among self-reported Democrats, Republicans and Independents to obtain their perceptions of a recent ad which endorsed Chris Christie, the Republican candidate in the New Jersey Governor race.
Respondents were asked who they would vote for if the New Jersey Governor election was held today. Prior to viewing the ad, 50% of Democrats and 10% of Republicans reported that they would vote for Governor Jon Corzine, compared to 20% of Democrats and 62% of Republicans who indicated that they would vote for Chris Christie. After viewing the ad, 45% of Democrats and 6% of Republicans reported that they would vote for Governor Corzine, while 26% of Democrats and 68% of Republicans reported that the would vote for Chris Christie.
Among the findings:
“Please indicate how effective you think this ad was.”
|
|
Democrats |
Republicans |
Independents |
|
Extremely effective |
19% |
48% |
32% |
|
Somewhat effective |
50% |
42% |
51% |
|
Not at all effective |
31% |
10% |
17% |
“If the 2009 Election for New Jersey Governor was held today,
which of the following best describes whom you would vote for?”
|
|
BEFORE Viewing Ad |
|
AFTER Viewing Ad |
||||
|
|
Dem. |
Rep. |
Ind. |
|
Dem. |
Rep. |
Ind. |
|
Jon Corzine |
50% |
10% |
14% |
|
45% |
6% |
5% |
|
Chris Christie |
20% |
62% |
42% |
|
26% |
68% |
47% |
|
Other candidate |
5% |
4% |
8% |
|
6% |
12% |
8% |
|
Undecided |
24% |
24% |
36% |
|
23% |
14% |
39% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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