Flemington, NJ, July 8, 2009 – A new national media study among 1,350 viewers of Congressman Peter King's video where he is seen commenting on the attention surrounding Michael Jackson's death, revealed that most (60%) believe King's comments went too far.
The study was conducted by HCD Research using its MediaCurves.com® website on July 7, to obtain viewers’ perceptions of New York Congressman Peter King’s video post where he commented on Michael Jackson and the media attention surrounding Jackson’s death.
The study also revealed that most viewers (57%) did not agree with the comments made by King in the video. However, while the majority did not agree with King’s comments, most (59%) still agreed that the attention related to Michael Jackson is inappropriate. “After viewing the automated response curves, we noticed that there was a significant increase in agreement when King referenced other stories in need of news coverage, such as our troops fighting in Iraq and Afghanistan,” explained Glenn Kessler, president and CEO, HCD Research.
Among the study findings:
“Do you think the comments Congressman King made about Michael Jackson went too far?”
|
|
Total |
|
Yes |
60% |
|
No |
40% |
“Do you believe that the attention related to Michael Jackson’s death is appropriate?”
|
|
Total |
|
Yes |
41% |
|
No |
59% |
“Do you agree with Congressman King’s statements?”
|
|
Total |
|
Yes |
43% |
|
No |
57% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net). MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/home.php#/pages/Flemington-NJ/MediaCurves/86691908820?ref=nf
peter king, and isn't it ironic, it's because you used the name of someone who is a gazillion times more famous
than you. while it may be true that the media attention may have been a li'l too much on his passing, it may only
be because there are tons of people who remember MJ not just for his weirdness & eccentricity (and let's not
forget his being a pedophile, as you keep insisting, because somehow you have secret unequivocal evidence that
was never presented in court) for but also his genius talent and philanthropy which made him the most charitable
pop star in history (just ask the guiness book of records). i hope when you leave this world, peter king, that you will
only be remembered for the bad things about you, as you are doing so now (wow, isn't that Human Nature, as Michael would say.) He totally understands, by the way.