Flemington, NJ, June 4, 2009 – A new national media study among 800 Americans revealed that after watching President Obama’s speech, confidence levels increased slightly among Republicans and moderately among Democrats and Independents regarding a potential peace settlement between the Palestinians and Israelis in the next four years.
The study was conducted today by the MediaCurves.com® website, to obtain Americans’ perceptions of President Barack Obama’s speech this morning in Cairo, Egypt where he addressed the Muslim world.
After watching Obama’s speech, Democrats’ level of confidence increased by 13%, compared to Independents’ which increased by 11% and Republicans which increased by 5%.
The study also revealed that Jewish responders were moderately positive regarding President Obama’s perception after viewing the speech. Nearly one-third of Jewish responders (29%) reported that their impression of Obama was more favorable after watching the speech, 65% indicated that their perception was unchanged and 6% indicated that their perception was less favorable after the speech.
Among the findings:
“Please rate President Barack Obama on the following attributes where 1 represents ‘Not at all strong in this attribute’ and 7 represents ‘Extremely strong in this attribute.’”
BY POLITICAL PARTY
|
Likeability |
|||||||
|
|
BEFORE Speech |
|
AFTER Speech |
||||
|
|
Dems. |
Inds. |
Reps. |
|
Dems. |
Inds. |
Reps. |
|
MEAN |
6.3 |
4.8 |
5.6 |
|
6.3 |
4.7 |
5.7 |
|
Believability |
|||||||
|
|
BEFORE Speech |
|
AFTER Speech |
||||
|
|
Dems. |
Inds. |
Reps. |
|
Dems. |
Inds. |
Reps. |
|
MEAN |
5.9 |
3.6 |
4.7 |
|
6.1 |
3.8 |
5.1 |
|
Sincerity |
|||||||
|
|
BEFORE Speech |
|
AFTER Speech |
||||
|
|
Dems. |
Inds. |
Reps. |
|
Dems. |
Inds. |
Reps. |
|
MEAN |
6.1 |
3.9 |
5.0 |
|
6.3 |
4.1 |
4.5 |
BY RELIGION
|
Likeability |
|||||||||||
|
|
BEFORE Speech |
|
AFTER Speech |
||||||||
|
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
MEAN |
5.7 |
5.8 |
5.3 |
5.7 |
6.0 |
|
5.6 |
5.7 |
5.3 |
5.9 |
6.1 |
|
Believability |
|||||||||||
|
|
BEFORE Speech |
|
AFTER Speech |
||||||||
|
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
MEAN |
4.8 |
4.8 |
4.5 |
5.3 |
6.0 |
|
5.0 |
5.2 |
4.8 |
5.6 |
5.6 |
|
Sincerity |
|||||||||||
|
|
BEFORE Speech |
|
AFTER Speech |
||||||||
|
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
MEAN |
5.0 |
5.1 |
4.7 |
5.2 |
5.5 |
|
5.3 |
5.4 |
5.0 |
5.8 |
5.9 |
“How likely is a comprehensive peace settlement between Palestinians and Israelis
in the next 4 years?”
BY POLITICAL PARTY
|
|
BEFORE Speech |
AFTER Speech |
||||
|
|
Dems. |
Reps. |
Inds. |
Dems. |
Reps. |
Inds. |
|
Extremely |
6% |
4% |
4% |
13% |
5% |
5% |
|
Somewhat |
54% |
25% |
33% |
60% |
29% |
43% |
|
Not at all |
40% |
71% |
63% |
27% |
66% |
51% |
BY RELIGION
|
|
BEFORE Speech |
AFTER Speech |
||||||||
|
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
Extremely |
4% |
2% |
4% |
6% |
10% |
14% |
5% |
9% |
12% |
13% |
|
Somewhat |
47% |
36% |
40% |
41% |
44% |
43% |
45% |
47% |
41% |
50% |
|
Not at all |
49% |
62% |
56% |
53% |
46% |
44% |
50% |
43% |
47% |
37% |
“Do you think President Obama’s speech changed the perception of
America among the world’s Muslims?”
BY POLITICAL PARTY
|
|
Dems. |
Reps. |
Inds. |
|
Yes, more favorable |
63% |
23% |
38% |
|
Yes, less favorable |
4% |
8% |
4% |
|
No change |
33% |
69% |
58% |
BY RELIGION
|
|
Catholic |
Protestant |
Christian-Other |
Jewish |
Other |
|
Yes, more favorable |
39% |
49% |
34% |
71% |
56% |
|
Yes, less favorable |
9% |
5% |
5% |
12% |
6% |
|
No change |
52% |
46% |
61% |
18% |
38% |
While viewing the video clip, participants indicated their levels of agreeability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves.
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