Flemington, NJ, April 6, 2009 – A new study conducted among 319 self-reported Democrats, Republicans and Independents, revealed that Americans were proud and happy while watching clips from President Obama’s trip to London and his visit with Queen Elizabeth. Respondents also claimed to have a better image of Queen Elizabeth after watching clips from Obama’s visit.

The study was conducted by HCD Research during April 3-4 to obtain Americans’ perceptions of President Obama’s recent trip to London. To view agreement curves and detailed results, visit: www.mediacurves.com.

When asked about the controversial “hug” between Queen Elizabeth and First Lady, Michelle Obama, the majority of respondents (64%) indicated that it was an appropriate exchange. Viewers also reported feeling proud and happy while watching the interaction between the Obama’s and the royal family.

Among the findings:

“Which of the following emotions did you feel the most while viewing the video? Please select one emotion you felt most.”

“Do you think First Lady, Michelle Obama’s actions regarding her “embrace”
towards Queen Elizabeth was appropriate?” >

While viewing the video clip, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).