Flemington, NJ, February 24, 2009 – Results of a national study among 1,600 self-reported Democrats, Republicans and Independents during President Barack Obama’s speech to Congress revealed that inspiration was the emotion felt the most among viewers across all political parties.
After the speech, President Obama’s approval ratings significantly increased among all parties, as well as his likeability, believability and sincerity ratings.
HCD Research conducted the study during the president’s speech earlier this evening among a nationally representative sample of self-reported Democrats, Republicans and Independents.
During the testing process, respondents’ emotions were measured, and respondents were also asked pre and post-viewing questions to determine if their attitudes have changed as a result of watching President Obama’s speech.
Respondents were asked to choose from a list of emotions to indicate those that best reflected their feelings while viewing the speech.
Among the Findings:
Do you approve or disapprove of the way President Obama is handling his job as President?
BEFORE Speech
|
|
Democrats |
Republicans |
Independents |
|
Approve |
80% |
22% |
51% |
|
Disapprove |
2% |
41% |
12% |
|
Not Sure |
18% |
38% |
37% |
AFTER Speech
|
|
Democrats |
Republicans |
Independents |
|
Approve |
88% |
33% |
67% |
|
Disapprove |
3% |
37% |
12% |
|
Not Sure |
9% |
30% |
21% |
Please rate President Barack Obama’s handling of the following policy
areas as excellent, good, fair or poor. (1=Excellent, 2=Good, 3=Fair, 4=Poor)
BEFORE Speech
|
|
MEANS |
||
|
|
Democrats |
Republicans |
Independents |
|
The Economy |
2.3 |
3.6 |
3.0 |
|
Homeland Security |
2.7 |
3.6 |
3.0 |
|
Energy |
2.4 |
3.5 |
2.8 |
|
Taxes |
3.7 |
3.5 |
2.9 |
|
The War in Iraq |
2.5 |
3.6 |
3.0 |
|
The Federal Budget |
2.4 |
3.7 |
2.7 |
|
The Environment |
2.5 |
3.5 |
2.9 |
|
Education |
2.5 |
3.7 |
3.0 |
|
Social Security |
2.7 |
3.8 |
3.3 |
AFTER Speech
|
|
MEANS |
||
|
|
Democrats |
Republicans |
Independents |
|
The Economy |
1.9 |
3.1 |
2.4 |
|
Homeland Security |
2.3 |
3.4 |
2,7 |
|
Energy |
1.9 |
3.0 |
2.2 |
|
Taxes |
1.9 |
3.1 |
2.4 |
|
The War |
2.1 |
3.3 |
2.6 |
|
The Federal Budget |
2.0 |
3.2 |
2.5 |
|
The Environment |
2.0 |
3.1 |
2.4 |
|
Education |
1.8 |
2.9 |
2.3 |
|
Social Security |
2.4 |
3.5 |
2.9 |
“Which of the following emotions did you feel the most while viewing the speech? Please select one emotion you felt most.”
|
|
Democrats |
Republicans |
Independents |
|
Anger |
0% |
6% |
2% |
|
Inspiration |
59% |
29% |
54% |
|
Sadness |
1% |
1% |
0% |
|
Skepticism |
9% |
47% |
26% |
|
Confusion |
1% |
2% |
1% |
|
Disturbing |
1% |
5% |
3% |
|
Embarrassment |
0% |
1% |
1% |
|
Pride |
21% |
7% |
10% |
|
Happiness |
8% |
2% |
4% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
Obama! Obama! Obama!